Just Love Coffee offers an easy to run business with deep roots tied to supporting families and community
The Just Love Coffee Shop franchise stands out in the competitive cafe space as a low-cost startup that appeals to entrepreneurs passionate about coffee and community. People looking for an entry point investment into the food industry are finding Just Love to be an attractive business to run as a family-owned entrepreneurial enterprise.
Family run businesses are in style today as more entrepreneurial families are seeking both control and work-life balance through franchise ownership. A local coffee shop and cafe is a perfect way to employ family members and stay active in your community. Just Love is not only a good business to own, it has family-oriented roots.
Founder and CEO Rob Webb founded Just Love as a for-profit venture with a mission to help adoptive families. Rob and his wife Emily adopted two children from Ethiopia in 2009 and during the process he had a true lightbulb moment that would be the genesis of Just Love. As he added up the expense of the adoption trip and learned of the sacrifice and challenges of people in the same situation, he realized that a coffee company with a mission to serve would be a winning business venture.
After the launch of 2 successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Low startup costs make us perfect for first-time entrepreneurs
Just Love Coffee & Eatery is a simple-to-operate business model with a low franchise fee of $35,000. Our unique menu is inspired by the waffle iron which means Just Love Coffee & Eatery doesn’t require a full kitchen, making it a simple food business concept. This translates into lower build-out costs than our competitors in the coffee shop space as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either running a restaurant or being an expert in coffee — all that we require is that our new franchise owners are passionate about our brand and making their new business successful. Our business model is simple to run and easy to scale, creating multiple revenue streams and a first-class training program to help new franchisees quickly excel in their new role as a local coffee shop owner.
Utilizing a small list of simple ingredients, Just Love Coffee & Eatery has created one of the most unique and delicious menus in the coffee shop space by using a simple waffle iron to cook all hot entrees and desserts. Food prep is minimal, cooking is streamlined and the food is served quickly, which all translates into higher customer satisfaction. We also are sensitive to diners’ food needs, offering gluten-sensitive and vegetarian options.
Family friendly culture makes us a community gathering place
Just Love baristas and staff are trained to make every customer feel welcome the second they walk in the door. Our family-friendly culture attracts a broad range of customers, from young families with babies and toddlers in tow to college students looking for a comfortable place to study on their laptops or just chill with friends.
“It was incredibly important for us that Just Love Coffee & Eatery provide a family-friendly environment,” Rob says. “The diversity of our customers is not what you will find at a traditional specialty coffee shop. We encourage families to bring their kids and we welcome college students looking for a place to study, as well as serious coffee connoisseurs who want to chat with our baristas. It’s a community, which is exactly what a good coffee shop should feel like.”
Just Love Coffee Cafe franchise is a low-cost, simple business model with a strong community culture
Just Love Coffee Cafe stands out in the competitive food space as a great entry-point investment with low startup costs, a revenue-generating menu and a strong community culture.
Our food is inspired by a cooking method centered around a waffle iron that is unique in the coffee shop and food industry. As a result, entrepreneurs looking for an investment are finding Just Love to be an attractive business model with the potential for high returns.
Just Love Coffee Cafe is primed for expansion after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
“There has never been a more exciting time to open a Just Love Coffee Cafe franchise,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “We spent several years perfecting our business model before we launched our franchising efforts. Coffee is not a fad and neither is the appeal of a locally owned coffee shop that welcomes the entire community.”
Our simple business model offers low startup costs
With a small footprint and low overhead. Just Love Coffee Cafe is simple to operate, easy to scale and offers a unique business model. Because we don’t require a full kitchen, our build-out costs are lower than our competitors in the coffee shop segment. This means investors in a Just Love Coffee Cafe will have a faster ramp-up time, which allows for a potentially faster return on investment. We also offer a low franchise fee of just $39,000.
Just Love Coffee Cafe is the rare franchise opportunity that works well in any location. Our franchise owners find that Just Love Coffee Cafe succeeds equally well alongside other small businesses, in the heart of a downtown district, or as their own entity away from the traffic and hubbub of city life.
A full all-day menu means the potential for more profits
Utilizing a small list of simple ingredients, Just Love Coffee Cafe has created one of the most unique and delicious menus in the coffee shop space by using a simple waffle iron to cook all hot entrees and desserts. The food is simple to cook and fast to serve and customers are treated to a playful, delicious experience that is memorable and share worthy on social media.
“There aren’t a whole lot of coffee shops that offer an all-day food menu, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe “It’s been successful for us. Our food creates a memorable experience for customers with any taste or dietary preference, from meat lover to vegetarian, at any time of day. It really makes us quite unique, light-hearted and approachable.”
A community-focused culture attracts a diverse customer base
Just Love has a community centric culture that thrives on being a social hub for people from many backgrounds. Drop by any Just Love location and you’ll find families enjoying breakfast, college students studying and business people holding informal meetings. It’s no wonder that when they come to enjoy our hand-roasted coffee or one of our signature lattés they also want to stay for breakfast, lunch or dinner.
“We’ve deliberately created a coffee shop environment where coffee purists can enjoy a delicious brew,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “Putting the customer first was a dynamic that was totally absent from the traditional specialty coffee shop space, and we felt compelled to change it. Coffee is for everyone.”
Ready to bring a Just Love Coffee Cafe franchise to your community?
Just Love owners can get creative in hosting local talent nights and other events that attract customers and increase sales
Just Love Coffee Cafe offers more than great hand-brewed coffee and a full menu inspired by our unconventional waffle iron cooking method. Our franchisees frequently host special events that attract new customers, build brand awareness and bolster our community-centric culture.
One of Just Love’s core values is to be a catalyst for love and one way we do that is by creating an environment where everyone feels welcome. Nothing could feel more like home in our downtown Nashville Just Love location than a venue supports local musical talent. The coffee shop is just steps away from famous Music Row. Franchise owner Thomas Scott has partnered with a local talent development agency and recording studio to sponsor an ongoing songwriter night series. “The songwriter nights have been a big hit with customers and we’re proud to be supporting young musicians,” Scott says.
“Our community atmosphere is a big draw for customers and our franchisees get creative in hosting fun community-centric events,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “Coffee lovers, of course, appreciate our premium coffee experience and great food, and friendly and knowledgeable baristas. They also know Just Love is a great community hub for discovering, and supporting local talent and causes.”
Just Love Coffee Cafe is primed for expansion after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Just Love is designed to welcome a wide array of customers
While most big-box chain coffee shop brands can be credited with introducing specialty beverages and unique coffee blends to the mainstream public, U.S. coffee drinkers have begun to look for more authentic brands that are local and community-minded, and most importantly, creating exceptional coffee.
When a customer walks into a Just Love Coffee Cafe they are immediately made to feel welcomed and are encouraged to stay. Our coffee shops are designed so that the small footprint can feel both open or cozy, depending on the needs of our customers. There’s a full coffee bar for customers who want to engage with our knowledgeable baristas, cozy booths perfect for reading or intimate conversations, and outlets and free WiFi for students and telecommuters working on their laptops.
Just Love has a community-centric culture that thrives on being a welcoming hub for a diverse range of customers. While many upscale coffee shops may not make families feel welcome, we embrace our family-friendly vibe. We also make our hot entrees and sandwiches on a waffle iron, a novel cooking method. This waffle iron inspired menu is not only a brand differentiator but helps owners save money. Our franchisees don’t need to maintain a full kitchen, which reduces startup and operating costs and requires less staff, as well as allows investors to be flexible in their location.
Ready to bring the Just Love Coffee Cafe community experience to your city?
Just Love Coffee Cafe distinguishes itself with approachable community atmosphere, unique full menu and commitment to local communities
Specialty coffee is a hot market. According to USA Today, 83% of American adults are regular coffee drinkers. Moreover, the market for specialty coffee is also on the rise, with Zagat noting that the average cost of a cup of coffee is nearly $3.30 (and climbing). With this increase in popularity, there is a demand for a franchise that can provide Americans with the high-quality coffee fix they desire, while at the same time offering a distinctive neighborhood atmosphere that stands apart from large chains such as Starbucks and Dunkin’ Donuts.
Just Love Coffee Cafe franchise is the right company to meet this demand. Founded in 2009, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations open in the fast-growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors, to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.
“The market is primed for a coffee shop franchise that combines the quality products of local coffee roasters with the approachable, community atmosphere of a local coffee shop,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “The coffee shop market is increasingly fragmented, with consumers seeking options that are more authentic and personable than the larger chains. Just Love Coffee Cafe is poised to meet this demand and is on track to become a national coffee shop franchise like no other.”
Just Love Coffee Cafe blends specialty coffee culture with approachable community atmosphere
Just Love Coffee Cafe takes the craft of coffee roasting seriously. We’ve been named a finalist in the prestigious Roast magazine’s Roaster of the Year competition for several consecutive years, and our bags of hand-roasted beans can be found in a growing number of supermarkets and retailers, such as Whole Foods and Fresh Market. Furthermore, our knowledgeable baristas can chat for hours about the intricacies of roasting and brewing, making sure that even the most dedicated coffee connoisseur will be able to find a cup of brew they’ll love.
At the same time, though, we work to ensure that our locations are approachable, unpretentious community centers. We encourage patrons to bring their children, and we offer a variety of games and seating options for all occasions. We hire our baristas to be coffee ambassadors, helping each customer find something they will enjoy. Our goal is to create a space that people can come to meet, work, study or just hang out. This means that our locations work well in just about any community in America, and since we’ve designed a business model that will work in spaces of any size, the only limit is your imagination as a franchisee.
Just Love Coffee Cafe offers innovative full breakfast and lunch menu prepared with a waffle iron
We’re not the only coffee shop franchise to serve food, but we are the only one that can prepare a full breakfast and lunch menu using just a waffle iron. Yes, you heard that right. Rob Webb, our founder and CEO, knew he wanted to offer a full menu to complement Just Love Coffee’s expertly roasted coffee, but his original location didn’t have space for a kitchen. So he got creative, eventually realizing the tremendous versatility of a waffle iron.
“It took a lot of playing around and making messes,” Rob says, “but in the end, I came up with a really simple menu that wowed our team. We could serve omelettes, breakfast burritos, wraps, sandwiches, you name it, and all of our food would have a really original look that would encourage our guests to take photos and share on Instagram and Facebook. It really set our brand apart from the get-go.”
Just Love Coffee Cafe has carried this spirit of ingenuity forward as we’ve expanded into franchising. Not only does the waffle iron menu provide a memorable experience that guests can share on social media, but it also has practical benefits. Because the waffle iron is all we need to prepare our food, our franchisees don’t have to worry setting up and maintaining a full kitchen. This cuts down on startup and operating costs, as well as allowing you to be more flexible in the location you choose.
Just Love Coffee Cafe gives back to local communities (and encourages franchisees to do the same)
One of the most important ways that Just Love Coffee Cafe stands out from other coffee shop franchises is our commitment to giving back. Just Love Coffee Cafe began as a small business devoted to helping families fundraise to offset the high costs of adopting children, donating more than $100,000 to families in its first year of existence.
As Just Love Coffee Cafe has grown, we’ve continued donating a portion of our profits to help families adopt. At the same time, we also encourage our franchisees to give back in their own way, donating to charities and other local causes of their choice. Furthermore, we open up our coffee shops for events, fundraisers, concerts and more, making sure that each of our locations remains a place for community engagement.
“When you support the community, the community supports you,” says Alan Thompson, President of Just Love Coffee. “It helps connect our brand to more people, winning new customers in the process. This is what a good coffee shop is designed to do.”
Ready to open a Just Love Coffee Cafe franchise in your community?
The premier coffee shop franchise is a winning blend of exceptional customer service and a great menu
Coffee shops that are serious about coffee often forget to be equally serious about customer service, making customers wait in long and silent lines, while the baristas scowl in front of their espresso machines. The coffee may be good, but it’s hardly a good experience.
When Robb Webb, CEO and founder of Just Love Coffee, decided to build a coffee shop in Murfreesboro, Tennessee, a growing college city southeast of Nashville, he knew that he had to deliver on more than just good coffee. He wanted to create an atmosphere that was light-hearted, that encouraged people to gather and socialize, and boasted a customer service experience where people felt familiar and welcome.
“We started with coffee first, and ours is a pretty serious devotion to good coffee,” Rob says. “We had grown a successful coffee subscription service to help families seeking to adopt children with the associated costs, and people would walk into our warehouse where we were roasting the coffee and ask us if they could get a cup. Enough people did that to where we thought, ‘Why not open a coffee shop?’ But we knew immediately we could be different from other specialty coffee shops if we paid attention to our customers, if we created an atmosphere that was fun and friendly.”
Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations in the fast-growing metropolitan area of Nashville, Tennessee. Not only does Just Love Coffee Cafe have award-winning, specialty coffee that is hand roasted at our facility in Murfreesboro, Tennessee, but we stand out as one of the most consumer-friendly, community-minded coffee franchises to hit the market in a long time. We’re not just focused on the connoisseurs, we’re focused on making sure that all of our customers feel like family.
“We tell our franchisees not to hire trained baristas, but hire people who are bright, enthusiastic and love other people,” Rob says. “You can train anyone to make a latte, but you can’t train someone to be nice.”
Walk into a Just Love Coffee Cafe and you won’t see a typical artisanal coffee shop. You’ll see mothers with their children, college students studying together, business meetings, couples on dates, people working on laptops or leisurely reading novels.
Aside from the delicious hand-roasted coffee and exceptional customer service, Just Love Coffee Cafe is also beloved for its robust breakfast and lunch menu. Utilizing just waffle irons, Just Love Coffee Cafe food is cooked to perfection, giving the food a unique look that customers love to share on Instagram and Facebook.
“If you truly care about people and have always wanted to own a coffee shop, Just Love Coffee Cafe is a brand to get excited about,” Rob says. “We are community-minded and customer-focused, and our success in multiple locations proves that our business model is viable for any market. We’ve designed our business to be easy to run and easy to scale, but we want entrepreneurs who are passionate about owning a business that brings their local community together. Together our brand will grow for years to come.”
Ready to open a Just Love Coffee Cafe franchise to your community?
The premier coffee shop and cafe franchise has a food menu worthy of attention
Why have a full kitchen when you can build an entire menu using a waffle iron? This simple device is the only cooking instrument Just Love Coffee Cafe franchisees need to prepare the rapidly growing coffee and cafe franchise’s memorable and delicious breakfast and lunch menu — and we serve up far more than waffles.
Just Love Coffee Cafe boasts a one-of-a-kind menu that features a wide variety of tasty innovations and playful takes on traditional dishes, ranging from healthy to decadent, inclusive of all diet types from meat-loving to vegetarian, and customizable to satisfy every customer. With just a few ingredients, Just Love Coffee Cafe offers everything from breakfast staples (omelets and breakfast burritos) to lunchtime fare — such as nine sandwiches and wraps, including our Classic Club Sandwich, Grilled Italian Caprese and Jive Turkey Wrap.
Other than our four savory salads, all our menu items are cooked to perfection on a waffle iron — ensuring that they taste great and have an instantly recognizable look that encourages our customers to share photos of our food on their social media platforms.
“We really wanted to create a menu that was unique to us,” says Rob Webb, CEO and founder of Just Love Coffee. “There aren’t very many coffee shops that offer a full breakfast and lunch menu, and I cannot think of one that cooks their food on a waffle iron instead of a full kitchen. That makes us not only unique, but also immediately playful and fun in the eyes of customers. This encourages them to come back because we’re the only place where they can get food that looks as fun and tastes as great. It also encourages them to share our food on Instagram or Facebook, because it really is that unique. We’re really proud that we could invent a menu as share-friendly as ours is on social media.”
Why Just Love Coffee’s menu is great for business
Founded in 2009, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations in the fast-growing metropolitan area of Nashville, Tennessee. Our award-winning, specialty coffee is hand roasted at our facility in Murfreesboro, Tennessee, and we stand out as one of the most consumer-friendly, community-minded coffee franchises to hit the market in a long time. We’re not just focused on the connoisseurs, we’re focused on making sure that all of our customers are made to feel like family. Our robust menu is at the forefront of our exceptional customer experience.
Replacing the need for a full kitchen with a waffle iron was Rob’s brilliant idea. He knew that for his brand to succeed, Just Love Coffee Cafe needed a menu that was one-of-a-kind, but also easy to implement and cost-effective in the long term for franchisees.
“When I discovered that a waffle iron could be used for more than making waffles, a light bulb went off,” Rob says. “I knew that this could be tremendously effective for a lot of different reasons: 1) Our franchisees would not need build to full kitchens in their coffee shops, helping to keep the footprint low while also forgoing the need to hire chefs and kitchen staff, which helps keep overhead low. 2) Utilizing the waffle iron means that food would be simple to make and fast to prepare, increasing customer satisfaction. 3) Having a full breakfast and lunch menu would substantially increase the average ticket prices, making our franchisees more profitable. This has turned out to be true, as our average ticket is now between $12.50 and $14.50 at all of our locations.”
Ready to open a Just Love Coffee Cafe franchise in your community?
Low startup costs make us perfect for first-time entrepreneurs
Low startup costs make us perfect for first-time entrepreneurs
Utilizing a small list of simple ingredients, Just Love Coffee Cafe has created one of the most unique and delicious menus in the coffee shop space by using a simple waffle iron to cook all hot entrees and desserts. The food is simple to cook and fast to serve and customers are treated to a playful, delicious experience that is memorable and share worthy on social media.
