The Just Love Coffee Cafe Franchise Culture
Just Love Coffee Cafe franchise exists to spread love, grow communities and give back
Coffee shops occupy an important space in many of our lives because of their unique ability to fulfill so many of our needs: socializing, studying, working, resting, reading — in an atmosphere that suits our tastes and makes us feel like we belong. At their best, coffee shops are places that meet the needs of a community, while giving communities the space they need to get together.
This sense of community is what Just Love Coffee Cafe is all about. In fact, the atmosphere that makes Just Love Coffee Cafe so special was created to be a complete 180 from the stuffy reputation that specialty coffee shops rightly or wrongly deserve.
“We wanted our space to be welcoming to everyone, whether they like high-end coffee or like Folgers,” says Jason Smith, Roastmaster with Just Love Coffee Cafe. “We worked hard to create an atmosphere that went beyond coffee, as well — from the charitable nature of our brand and the inclusivity of our design that opens the space to a wide variety of social and independent activity, to the playful nature of our food menu that really creates a memorable experience and is a great conversation starter.”
Just Love Coffee Cafe goes beyond the traditional specialty coffee shop by encouraging guests to bring their children, setting up classic arcade games to create an atmosphere that is fun and exciting no matter how old you are.
Just Love Coffee Cafe gives back
The company was founded as an online coffee service to offer financial assistance to couples going through the adoption process, which can be extremely expensive. This charitable branch of the company continues to this day, having raised hundreds of thousands of dollars towards giving children a good home and helping couples fill their homes with love.
“It’s a part of our story that we’re really proud of,” says Alan Thompson, President of Just Love Coffee. “We encourage couples to fundraise to offset their adoption costs with us, and it’s been an honor to help so many wonderful couples throughout the years. It’s something that most people can relate to, and when they visit one of our coffee shops, they can take pride in supporting a brand that makes giving back an important part of what we’re all about.”
Just Love Coffee Cafe also gives back to the community by opening up our spaces for events, fundraisers, concerts and more to ensure that we never lose what is so special about our brand: our community engagement.
“We don’t tell our franchise owners what charities or causes they should support, but the right franchise owners are going to be community-minded,” Alan says. “When you support the community, the community supports you. In Nashville, each one of our locations opens their doors to different causes, activities and events. It helps connect our brand to more people, winning new customers in the process. This is what a good coffee shop is designed to do.”