Just Love Leadership discusses our cause-minded mission and standout family-friendly brand
Just Love Coffee Cafe Founder and CEO Rob Webb and Marketing & Creative Director DJ Smith were guests recently on popular radio talk show “Nashville Today,” hosted by award-winning personality Devon O’Day. The show is broadcast internationally through WSM 650 AM — home of Nashville’s legendary Grand Ole Opry. The Just Love leadership duo discussed several developments, including the franchise’s new fundraising Cause Coffee line and expansion plans for Georgia, Texas and Michigan.
Just Love Coffee Cafe is a low-cost startup that appeals to entrepreneurs who are passionate about coffee and community. People looking for an entry-point investment into the food industry are finding Just Love to be an attractive, fulfilling business to run that prides itself on being a core part of the local community.
“If you just love coffee, Just Love coffee is a place you need to try out,” O’Day says during her introduction of Webb and Smith. “I’ve been screaming at the top of my lungs that the greatest place to have coffee is Just Love because companies with a socially conscious spirit are near and dear to my heart.”
CEO Webb founded Just Love as a for-profit venture with a mission to help adoptive families. He and his wife, Emily, adopted two children from Ethiopia in 2009. During the process he had a true light-bulb moment that would be the genesis of Just Love. As he added up the expense of the adoption trip and learned of the sacrifice and challenges of other people in the same situation, he realized that a coffee company with a mission to serve would be a winning business venture.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018 and is developing five new locations. Led by anexecutive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the$12 billion U.S. coffee shop industry.
Radio interview spotlights Just Love’s unique brand
Webb and Smith discussed the new Cause Coffee line, which debuted in April with a limited-edition selection that benefited nonprofit Autism ETC for Autism Awareness Month. Upcoming Cause Coffee partnerships, each of which will have its own custom label, include Freedom Calling, an organization raising awareness about human trafficking, and Osprey Village, a nonprofit developing an inclusive residential neighborhood for adults with special needs. The goal is to sell 200 Cause Coffee bags for each organization, with the eventual mission being to promote a different cause each month.
O’Day also spoke with the duo about the unique, welcoming and family-friendly environment that sets Just Love apart from the competition. “Just Love is a place where soccer moms can go in and have a great time with their girlfriends, business people come in to conduct business and we have students,” Smith says.
Despite a lighthearted feel to the brand and an unconventional cooking technique that centers on waffle iron specialties, Smith emphasized Just Love’s commitment to high-quality coffee and food. “We take our coffee very seriously, as well as our food,” Smith says.
Our unique coffee shop and cafe is a streamlined business
that’s attracting investors nationwide
The Just Love Coffee Café brand is continuing its strong growth trajectory, reporting several new locations and growth in multiple areas in the first quarter of 2023. Same-store sales growth has been strong for three years running, and all Just Love Coffee Café stores have experienced double-digit growth for two consecutive years.
Just Love is that rare, simple business model within the highly competitive cafe space that results in higher-than-average food sales and a quirky and profitable menu. Our founders have worked hard to make sure our coffee shop concept is easy to scale, making it ideal for investors who are looking to develop regionally. The success of our Middle Tennessee coffee shops illustrates the ease of scalability within one metropolitan area. In fact, our downtown Nashville Just Love Cafe location on Demonbreun Street recently reported a 38% increase over last year’s first-quarter sales.
“We scaled the brand in the booming Nashville metropolitan area on our own to standardize systems and operations and ensure that the business was not only easy to operate, but replicable and sustainable over the long term,” says Rob Webb, CEO and founder of Just Love Coffee & Eatery. “Our impressive first-quarter sales and growth are proof that our system is working and that our franchisees are excelling in their markets. As word spreads about our unique and fun concept, so does interest in investing in our brand. In March alone we took more than 300 inquiries from people interested in opening a Just Love Coffee Cafe in their community.”
Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for entrepreneurs who want to get in on the ground floor of an exciting business opportunity in the $12 billion U.S. coffee shop industry.
Low startup costs and higher-than-average food sales
make us a smart investment
Just Love Coffee Café has a simple-to-operate business model with a low franchise fee of $35,000 — considerably less than most coffee-shop franchises. Our unique menu is inspired by the waffle iron and eliminates the need for a full kitchen, making Just Love a simple food business to operate and more adaptable to modern coffee shop business trends. It also results in food ticket sales that are higher than the industry average. This translates into lower buildout costs than our competitors, as well as a faster ramp-up time. All of this allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any experience in either restaurant management or coffee making — all that we require is that our new franchise owners are passionate about our brand and about making their new business successful.
Just Love Coffee Café family of franchises is entering new markets outside Tennessee home base
Just Love Coffee Café’s simple business model is attracting investors nationwide. Low startup costs, a revenue-generating all-day menu and a community-centric culture are selling points for entrepreneurs seeking an attractive and potentially profitable entry into the competitive food space.
2018 is shaping up to be an exciting year of robust development and double-digit growth for Just Love Coffee Café. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Café is an ideal investment for new entrepreneurs, as well as for experienced investors who want to get in on the ground floor of a standout business opportunity in the $12 billion U.S. coffee shop industry.
“This is an exciting time to launch a Just Love Coffee Café,” says Rob Webb, CEO and founder of the Just Love Coffee franchises. “People really crave community and want to frequent family-friendly local businesses that serve a high-quality product. Just Love brand encourages and embraces these concepts like no other coffee brand I’ve seen — our impressive first-quarter growth is proof of that. We’re a business founded on love for community and family; we give back, and we provide a potentially profitable business for entrepreneurs.”
Domestic growth takes off for Just Love Coffee Café
Just Love has expansion agreements pending in several new markets outside our home state of Tennessee, including: Austin, Texas, Savannah, Georgia, and Detroit, Michigan. Our community-oriented coffee shops with high-quality, hand-roasted coffee, great food and excellent customer service will do well in nearly any market, and we’re attracting franchisees
in a wide variety of locations.
“It used to be that coffee shops were prevalent in urban areas and on the East and West coasts,” Webb says. “That’s no longer the case. The cafe culture is growing nationwide as people crave great coffee, food and community. Just Love Coffee’s growing brand recognition
is positioning us as a go-to place customers know they can rely on.
“Customers typically fall in love with our high-quality coffee first, and then they discover how amazing our food is. Our food sales consistently outpace our coffee sales, and we’re introducing many menu items in 2018 to bolster our food revenue.”
Streamlined business model is versatile for any location
Just Love Coffee Café coffee shops are successful as freestanding locations and as strip-center end caps. The business model is designed to suit a space, no matter the size. This means our locations can be unique to their physical space and to the communities that love us.
Take our Nashville-area locations, for example. Our Demonbreun Street location downtown is in the heart of the business district. It’s also just off the famous Music Row and near several city university campuses. Our Murfreesboro-area location is more suburban and also attracts local college students. Our Brentwood location is in a predominantly upscale suburban retail district.
Just Love Coffee Café is a great opportunity for first-time entrepreneurs or savvy investors. Learn everything about coffee franchise cost
We are the rare coffee shop franchise opportunity that doesn’t require any experience either running a restaurant or being an expert in coffee — all we require is that our new franchise owners are passionate about our brand and about making their business successful. We also continually fine-tune our franchisees’ training, and we are rolling out a new online training program to help franchisees excel as local coffee-shop owners.
Just Love Coffee Cafe franchise is an attractive low-investment franchise for cities thirsty for great coffee and community
Just Love Coffee Cafe’s franchise simple business model is attracting investors in cities where there is a demand for a family-friendly coffee shop. Low startup costs, a revenue-generating all-day menu and a community culture are attracting entrepreneurs looking for a multi-unit franchise opportunity in the competitive food space.
Just Love Coffee is primed for domestic expansion in 2023 after the launch successful locations in Nashville and Brentwood, Tennessee, one of the nation’s fastest-growing cities. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe franchise is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
“This is an exciting time to join the Just Love Coffee Cafe family of franchisees,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “There aren’t a lot of community coffee shops throughout the South, Midwest and Great Lakes areas. People really crave community and want to frequent local businesses that serve a high-quality product while also being family friendly. Just Love brand encourages and embraces both these concepts like no other coffee brand I’ve seen.”
Coffee franchises in Texas, Tennessee, an Michigan
2023 is shaping up to be an exciting landmark year of U.S. expansion for Just Love as we have multi-unit agreements pending in several new markets including: Austin, Texas, Savannah, Georgia, and Detroit, Michigan. The Austin area is especially promising as the Texas city currently ranks as the fastest growing city in the United States.
“The strategic growth and expansion around Austin, Texas, makes sense from a synergy distribution, brand awareness and economies of scale,” says Just Love Sales Director Kevin Bauerle. “We are really excited about Austin and it fits our brand really well. We’re also talking to potential investors throughout the entire state of Texas.”
Just Love is also focusing on development in the Savannah, Georgia, area and plans to open at least one location in the Savannah market in 2018. Additionally, there are several possible locations lined up for the Detroit, Michigan, market. Closer to our Middle Tennessee home base, Just Love is working on potential openings in Knoxville, Tennessee, home of the University of Tennessee.
Low startup costs make us perfect for first-time entrepreneurs
Just Love Coffee Cafe is a simple-to-operate business model with a low franchise fee of $35,000 that is considerably less than most coffee shop franchise concepts. Our unique menu is inspired by the waffle iron, which means Just Love Coffee Cafe doesn’t require a full kitchen, making it a simple food business concept. This translates into lower build-out costs than our competitors in the coffee shop space as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either running a restaurant or being an expert in coffee — all that we require is that our new franchise owners are passionate about our brand and making their new business successful. Our business model is simple to run and easy to scale, creating multiple revenue streams and utilizes a training program to help new franchisees excel in their new role as a local coffee shop owner.
Strong all-day menu, high-quality coffee and family friendly vibe
build a strong fan base and potential for profit
Just Love Coffee Cafe Franchise combines two popular concepts — third-wave coffee and a day-long cafe — to outshine the typical coffee shop that doesn’t offer much beyond pastries and grab-and-go breakfast sandwiches. As a result, our franchisees report higher than average ticket sales when compared with competing coffee shop owners.
American consumers are seeking out the cafe culture popular in Europe for years. People long for a community spot that serves high-quality coffee and food in a family-friendly environment where students, parents and business people can stop in throughout the afternoon and evening. Just Love Coffee Cafe’s roast master carefully chooses the beans behind all of our coffee drinks and our customers are served by friendly and knowledgeable baristas. A one-of-a-kind cooking technique that utilizes a waffle iron and an all-day menu keeps customers coming in long after breakfast hours, which isn’t the typical business model you’ll find at most coffee shops.
Just Love Coffee Cafe is primed for expansion in new markets such as Texas and Michigan after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
“There’s a growing cafe culture in this nation as people crave great coffee, food and community and our customers know they can rely on us for quality and consistency on all three fronts,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “Customers typically fall in love with our high-quality coffee first and then they quickly discover how amazing our food is. Our food menu is gaining such popularity, in fact, that food sales are outpacing coffee sales in many cases.”
We’ve mastered the art of coffee and a low-cost food business
Just Love Coffee Cafe offers entrepreneurs a unique business that is both a high-quality coffee shop as well as a food business, but at a lower cost than most restaurants because of our simple business model that doesn’t require a full kitchen. As a result, Just Love Coffee Cafe food costs and staffing needs are lower than the typical food business.
“There aren’t a whole lot of coffee shops that offer an all-day food menu instead of a limited offering of pastries, bagels or other smaller grab-and-go options, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe. “It’s been wildly successful. Our average ticket prices have increased significantly to $12.50 to $14.50 per customer.”
Our franchisees don’t need to maintain a full kitchen, which reduces startup and operating costs and requires less staff, as well as allows investors to be flexible in their location.
We continue to roll out high-quality, creative menu items
Webb knew upon launching Just Love Coffee Cafe that the food needed to be as high caliber as the hand-picked coffee beans and hand-roasted coffee. Necessity, as they say, is the mother of invention. Founder Webb’s original location was too small for a full kitchen, so rather than not offer customers food he improvised and created an entire menu based on the waffle iron. Whether they order a signature Just Love Womelete, a Spicy Chicken Waffle or a S’Mores Waffle, customers know their food is made fresh to order and with that special Just Love waffle technique that’s completely unique in the competitive coffee shop market.
“Food can drive all sorts of daypart sales, including afternoon and evenings. We are going to be introducing new items such as the Chicken Quesadilla, Falafel Wrap, Chili & Cornbread Waffle, along with new desserts such as the Fruity Pebbles & Cream Waffle, Red Velvet Waffle, and coffee shakes. These desserts perfectly complement our coffee and are a must to enjoy after one of our tasty entrees,” says Kevin Bauerle, Director of Franchise Development.
Ready to bring a Just Love Coffee franchise to your community?
Our simple business model offers a low-cost entry point into the booming coffee shop and cafe business
Investors passionate about coffee and community find Just Love Coffee Cafe to be a highly scalable business concept with low startup costs.
Just Love is a rare, simple business model within the competitive cafe space. Pair that with a scaled back but innovative menu centered on waffle iron entrees and you have a concept that is logistically easy to scale, making it ideal for investors looking to develop regionally. The success of our Middle Tennessee coffee shops illustrates the ease in scalability within one metropolitan area.
“We scaled the brand to two locations in the Nashville area on our own to standardize systems and operations and ensure that the business was not only easy to operate, but replicable and sustainable over the long-term,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “We’re extremely excited to welcome the first wave of franchise owners to a brand that is built on a foundation of love of family, community and great coffee.”
After the launch of several successful locations in Nashville, Tennessee, considered one of the hottest cities in the U.S., Just Love Coffee is primed for expansion in new markets in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
If you’re looking for a coffee or food brand to grow with, Just Love is a great multi-unit investment opportunity. Our executive team has experience building brands and supporting franchisees. Here are just a few ways we stand out as a scalable business.
Low startup costs make us perfect for multi-unit investment
Just Love Coffee Cafe is a simple-to-operate business model with a low franchise fee of $35,000 that is considerably less than most coffee shop franchises. Our unique but straightforward menu is inspired by the waffle iron and eliminates the need for a full kitchen, making Just Love a simple food business to run from an operations perspective. This translates into lower build-out costs than our competitors as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either restaurant management or coffee making — all that we require is that our new franchise owners are passionate about our brand and making their new business successful.
We provide training and marketing tools to build your business
Just Love offers a training program to help new franchisees quickly excel in their new role as a community coffee shop owner. Franchisees attend intensive training at our headquarters in Murfreesboro and our stores in Nashville, Tennessee. They learn how to correctly pour and serve our specialty coffee, as well as our entire menu of specialty beverages. They also will learn how to correctly cook, prepare and serve our simple and inventive food menu. Additionally, franchisees will learn the machinery, the sales process and how to hire and train baristas who really become the face and the name of our business as they create memorable experiences for customers.
Marketing also plays a huge role in the success of a Just Love Coffee Cafe franchise. Our executive team guides franchisees through the process of digital and traditional marketing platforms to help them build their business and their brand. Members of the Just Love Coffee Cafe executive team will be on hand to provide guidance and feedback on grand opening day and beyond.
Ready to bring Just Love Coffee Cafe franchise to your city?
