Just Love Coffee Cafe franchise is an attractive low-investment franchise for cities thirsty for great coffee and community
Just Love Coffee Cafe’s franchise simple business model is attracting investors in cities where there is a demand for a family-friendly coffee shop. Low startup costs, a revenue-generating all-day menu and a community culture are attracting entrepreneurs looking for a multi-unit franchise opportunity in the competitive food space.
Just Love Coffee is primed for domestic expansion in 2023 after the launch successful locations in Nashville and Brentwood, Tennessee, one of the nation’s fastest-growing cities. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe franchise is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
“This is an exciting time to join the Just Love Coffee Cafe family of franchisees,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “There aren’t a lot of community coffee shops throughout the South, Midwest and Great Lakes areas. People really crave community and want to frequent local businesses that serve a high-quality product while also being family friendly. Just Love brand encourages and embraces both these concepts like no other coffee brand I’ve seen.”
Coffee franchises in Texas, Tennessee, an Michigan
2023 is shaping up to be an exciting landmark year of U.S. expansion for Just Love as we have multi-unit agreements pending in several new markets including: Austin, Texas, Savannah, Georgia, and Detroit, Michigan. The Austin area is especially promising as the Texas city currently ranks as the fastest growing city in the United States.
“The strategic growth and expansion around Austin, Texas, makes sense from a synergy distribution, brand awareness and economies of scale,” says Just Love Sales Director Kevin Bauerle. “We are really excited about Austin and it fits our brand really well. We’re also talking to potential investors throughout the entire state of Texas.”
Just Love is also focusing on development in the Savannah, Georgia, area and plans to open at least one location in the Savannah market in 2018. Additionally, there are several possible locations lined up for the Detroit, Michigan, market. Closer to our Middle Tennessee home base, Just Love is working on potential openings in Knoxville, Tennessee, home of the University of Tennessee.
Low startup costs make us perfect for first-time entrepreneurs
Just Love Coffee Cafe is a simple-to-operate business model with a low franchise fee of $35,000 that is considerably less than most coffee shop franchise concepts. Our unique menu is inspired by the waffle iron, which means Just Love Coffee Cafe doesn’t require a full kitchen, making it a simple food business concept. This translates into lower build-out costs than our competitors in the coffee shop space as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either running a restaurant or being an expert in coffee — all that we require is that our new franchise owners are passionate about our brand and making their new business successful. Our business model is simple to run and easy to scale, creating multiple revenue streams and utilizes a training program to help new franchisees excel in their new role as a local coffee shop owner.
Strong all-day menu, high-quality coffee and family friendly vibe
build a strong fan base and potential for profit
Just Love Coffee Cafe Franchise combines two popular concepts — third-wave coffee and a day-long cafe — to outshine the typical coffee shop that doesn’t offer much beyond pastries and grab-and-go breakfast sandwiches. As a result, our franchisees report higher than average ticket sales when compared with competing coffee shop owners.
American consumers are seeking out the cafe culture popular in Europe for years. People long for a community spot that serves high-quality coffee and food in a family-friendly environment where students, parents and business people can stop in throughout the afternoon and evening. Just Love Coffee Cafe’s roast master carefully chooses the beans behind all of our coffee drinks and our customers are served by friendly and knowledgeable baristas. A one-of-a-kind cooking technique that utilizes a waffle iron and an all-day menu keeps customers coming in long after breakfast hours, which isn’t the typical business model you’ll find at most coffee shops.
Just Love Coffee Cafe is primed for expansion in new markets such as Texas and Michigan after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
“There’s a growing cafe culture in this nation as people crave great coffee, food and community and our customers know they can rely on us for quality and consistency on all three fronts,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “Customers typically fall in love with our high-quality coffee first and then they quickly discover how amazing our food is. Our food menu is gaining such popularity, in fact, that food sales are outpacing coffee sales in many cases.”
We’ve mastered the art of coffee and a low-cost food business
Just Love Coffee Cafe offers entrepreneurs a unique business that is both a high-quality coffee shop as well as a food business, but at a lower cost than most restaurants because of our simple business model that doesn’t require a full kitchen. As a result, Just Love Coffee Cafe food costs and staffing needs are lower than the typical food business.
“There aren’t a whole lot of coffee shops that offer an all-day food menu instead of a limited offering of pastries, bagels or other smaller grab-and-go options, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe. “It’s been wildly successful. Our average ticket prices have increased significantly to $12.50 to $14.50 per customer.”
Our franchisees don’t need to maintain a full kitchen, which reduces startup and operating costs and requires less staff, as well as allows investors to be flexible in their location.
We continue to roll out high-quality, creative menu items
Webb knew upon launching Just Love Coffee Cafe that the food needed to be as high caliber as the hand-picked coffee beans and hand-roasted coffee. Necessity, as they say, is the mother of invention. Founder Webb’s original location was too small for a full kitchen, so rather than not offer customers food he improvised and created an entire menu based on the waffle iron. Whether they order a signature Just Love Womelete, a Spicy Chicken Waffle or a S’Mores Waffle, customers know their food is made fresh to order and with that special Just Love waffle technique that’s completely unique in the competitive coffee shop market.
“Food can drive all sorts of daypart sales, including afternoon and evenings. We are going to be introducing new items such as the Chicken Quesadilla, Falafel Wrap, Chili & Cornbread Waffle, along with new desserts such as the Fruity Pebbles & Cream Waffle, Red Velvet Waffle, and coffee shakes. These desserts perfectly complement our coffee and are a must to enjoy after one of our tasty entrees,” says Kevin Bauerle, Director of Franchise Development.
Ready to bring a Just Love Coffee franchise to your community?
Our simple business model offers a low-cost entry point into the booming coffee shop and cafe business
Investors passionate about coffee and community find Just Love Coffee Cafe to be a highly scalable business concept with low startup costs.
Just Love is a rare, simple business model within the competitive cafe space. Pair that with a scaled back but innovative menu centered on waffle iron entrees and you have a concept that is logistically easy to scale, making it ideal for investors looking to develop regionally. The success of our Middle Tennessee coffee shops illustrates the ease in scalability within one metropolitan area.
“We scaled the brand to two locations in the Nashville area on our own to standardize systems and operations and ensure that the business was not only easy to operate, but replicable and sustainable over the long-term,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “We’re extremely excited to welcome the first wave of franchise owners to a brand that is built on a foundation of love of family, community and great coffee.”
After the launch of several successful locations in Nashville, Tennessee, considered one of the hottest cities in the U.S., Just Love Coffee is primed for expansion in new markets in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
If you’re looking for a coffee or food brand to grow with, Just Love is a great multi-unit investment opportunity. Our executive team has experience building brands and supporting franchisees. Here are just a few ways we stand out as a scalable business.
Low startup costs make us perfect for multi-unit investment
Just Love Coffee Cafe is a simple-to-operate business model with a low franchise fee of $35,000 that is considerably less than most coffee shop franchises. Our unique but straightforward menu is inspired by the waffle iron and eliminates the need for a full kitchen, making Just Love a simple food business to run from an operations perspective. This translates into lower build-out costs than our competitors as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either restaurant management or coffee making — all that we require is that our new franchise owners are passionate about our brand and making their new business successful.
We provide training and marketing tools to build your business
Just Love offers a training program to help new franchisees quickly excel in their new role as a community coffee shop owner. Franchisees attend intensive training at our headquarters in Murfreesboro and our stores in Nashville, Tennessee. They learn how to correctly pour and serve our specialty coffee, as well as our entire menu of specialty beverages. They also will learn how to correctly cook, prepare and serve our simple and inventive food menu. Additionally, franchisees will learn the machinery, the sales process and how to hire and train baristas who really become the face and the name of our business as they create memorable experiences for customers.
Marketing also plays a huge role in the success of a Just Love Coffee Cafe franchise. Our executive team guides franchisees through the process of digital and traditional marketing platforms to help them build their business and their brand. Members of the Just Love Coffee Cafe executive team will be on hand to provide guidance and feedback on grand opening day and beyond.
Ready to bring Just Love Coffee Cafe franchise to your city?
Just Love Coffee offers an easy to run business with deep roots tied to supporting families and community
The Just Love Coffee Shop franchise stands out in the competitive cafe space as a low-cost startup that appeals to entrepreneurs passionate about coffee and community. People looking for an entry point investment into the food industry are finding Just Love to be an attractive business to run as a family-owned entrepreneurial enterprise.
Family run businesses are in style today as more entrepreneurial families are seeking both control and work-life balance through franchise ownership. A local coffee shop and cafe is a perfect way to employ family members and stay active in your community. Just Love is not only a good business to own, it has family-oriented roots.
Founder and CEO Rob Webb founded Just Love as a for-profit venture with a mission to help adoptive families. Rob and his wife Emily adopted two children from Ethiopia in 2009 and during the process he had a true lightbulb moment that would be the genesis of Just Love. As he added up the expense of the adoption trip and learned of the sacrifice and challenges of people in the same situation, he realized that a coffee company with a mission to serve would be a winning business venture.
After the launch of 2 successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Low startup costs make us perfect for first-time entrepreneurs
Just Love Coffee & Eatery is a simple-to-operate business model with a low franchise fee of $35,000. Our unique menu is inspired by the waffle iron which means Just Love Coffee & Eatery doesn’t require a full kitchen, making it a simple food business concept. This translates into lower build-out costs than our competitors in the coffee shop space as well as a faster ramp-up time, which allows for a potentially faster return on investment.
We also offer a rare coffee shop franchise opportunity that doesn’t require any previous experience in either running a restaurant or being an expert in coffee — all that we require is that our new franchise owners are passionate about our brand and making their new business successful. Our business model is simple to run and easy to scale, creating multiple revenue streams and a first-class training program to help new franchisees quickly excel in their new role as a local coffee shop owner.
Utilizing a small list of simple ingredients, Just Love Coffee & Eatery has created one of the most unique and delicious menus in the coffee shop space by using a simple waffle iron to cook all hot entrees and desserts. Food prep is minimal, cooking is streamlined and the food is served quickly, which all translates into higher customer satisfaction. We also are sensitive to diners’ food needs, offering gluten-sensitive and vegetarian options.
Family friendly culture makes us a community gathering place
Just Love baristas and staff are trained to make every customer feel welcome the second they walk in the door. Our family-friendly culture attracts a broad range of customers, from young families with babies and toddlers in tow to college students looking for a comfortable place to study on their laptops or just chill with friends.
“It was incredibly important for us that Just Love Coffee & Eatery provide a family-friendly environment,” Rob says. “The diversity of our customers is not what you will find at a traditional specialty coffee shop. We encourage families to bring their kids and we welcome college students looking for a place to study, as well as serious coffee connoisseurs who want to chat with our baristas. It’s a community, which is exactly what a good coffee shop should feel like.”
Just Love owners can get creative in hosting local talent nights and other events that attract customers and increase sales
Just Love Coffee Cafe offers more than great hand-brewed coffee and a full menu inspired by our unconventional waffle iron cooking method. Our franchisees frequently host special events that attract new customers, build brand awareness and bolster our community-centric culture.
One of Just Love’s core values is to be a catalyst for love and one way we do that is by creating an environment where everyone feels welcome. Nothing could feel more like home in our downtown Nashville Just Love location than a venue supports local musical talent. The coffee shop is just steps away from famous Music Row. Franchise owner Thomas Scott has partnered with a local talent development agency and recording studio to sponsor an ongoing songwriter night series. “The songwriter nights have been a big hit with customers and we’re proud to be supporting young musicians,” Scott says.
“Our community atmosphere is a big draw for customers and our franchisees get creative in hosting fun community-centric events,” says Rob Webb, CEO and founder of Just Love Coffee Cafe. “Coffee lovers, of course, appreciate our premium coffee experience and great food, and friendly and knowledgeable baristas. They also know Just Love is a great community hub for discovering, and supporting local talent and causes.”
Just Love Coffee Cafe is primed for expansion after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Just Love is designed to welcome a wide array of customers
While most big-box chain coffee shop brands can be credited with introducing specialty beverages and unique coffee blends to the mainstream public, U.S. coffee drinkers have begun to look for more authentic brands that are local and community-minded, and most importantly, creating exceptional coffee.
When a customer walks into a Just Love Coffee Cafe they are immediately made to feel welcomed and are encouraged to stay. Our coffee shops are designed so that the small footprint can feel both open or cozy, depending on the needs of our customers. There’s a full coffee bar for customers who want to engage with our knowledgeable baristas, cozy booths perfect for reading or intimate conversations, and outlets and free WiFi for students and telecommuters working on their laptops.
Just Love has a community-centric culture that thrives on being a welcoming hub for a diverse range of customers. While many upscale coffee shops may not make families feel welcome, we embrace our family-friendly vibe. We also make our hot entrees and sandwiches on a waffle iron, a novel cooking method. This waffle iron inspired menu is not only a brand differentiator but helps owners save money. Our franchisees don’t need to maintain a full kitchen, which reduces startup and operating costs and requires less staff, as well as allows investors to be flexible in their location.
Ready to bring the Just Love Coffee Cafe community experience to your city?
Culture and techniques make Just Love Coffee Cafe a great investment
Just Love Coffee Cafe is primed for rapid expansion after launching several successful locations in the booming metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry. One attraction for franchisees is our careful attention to our roasting process.
We stand out against the competition with the coffee beans we carefully select and roast by hand. Just Love Roast Master Jason Smith takes pride in buying only the highest-quality coffee beans, with a focus on fairtrade and organic processes, and he dedicates considerable time and attention to each coffee blend we serve. Our commitment to the art of coffee making is never pretentious. We’ve built a warm and welcoming culture for coffee fans of all levels.
“We’ve worked hard toward being organic and fair-trade certified. It’s great to know that the fair trade helps some of these really rural farms, where a lot of times they are moving their coffee on the back of the burro to somewhere they can get it processed,” says Jason, who oversees the coffee roasting for Just Love. “They don’t have access to healthcare or education, or even agronomists who can help them analyze soil and where they are growing.”
We choose our coffee carefully
Jason typically starts his work day, which kicks off around 5:30 a.m., with a double shot of espresso. His current favorite coffee is the Girasoles Costa Rican. He’s always on the hunt for another speciality coffee to add to the unique Just Love coffee menu, which makes us more than just another coffee shop. He’s most excited about a new Bolivian coffee he’s purchasing this fall that hasn’t been available in nearly six years.
Jason takes the roasting process very seriously, starting with the raw green coffee beans he purchases from suppliers. Although consumers may never see this part of the business, this meticulous purchasing process is integral to what makes Just Love different from the typical coffee shop.
“I want every location to feel unique. We are very people-focused, whether it’s on the customer or with our employees. There is a good sense of family among the team, and that comes across to the customer.”– Just Love Coffee Roaster Jason Smith
“The whole greens grading thing is a whole other world in and of itself. Every country is different, and every country has a taste profile. There are different things that accentuate it,” Jason says. “For instance, I can tell Guatemalan beans from Kenyan beans from the look and shape.”
Just Love also sells coffee beans, so once customers get hooked on our great coffee, and our great food prepared on a waffle iron, they can purchase it for home or for gift giving. It’s just another revenue stream for franchisees, and another way to build our brand.
At Just Love, we focus on people and a high-quality product
Jason, who has been overseeing roasting coffee for Just Love since our founding in 2009, places a big emphasis on ensuring that our culture is as warm and inviting as the coffee. Our baristas are trained to provide the best customer service possible.
Jason meets with new baristas as part of their onboarding and training to discuss the roasting process.
Just Love is a local community coffee shop where everyone feels welcome. Our company was originally founded to help adoptive families offset the high cost of adoption, and that loving culture permeates everything we do.
“I really strive to keep that one-off coffee shop feel, despite the fact that we have multiple locations,” Jason says. “I want every location to feel unique. We are very people-focused, whether it’s on the customer or with our employees. There is a good sense of family among the team, and that comes across to the customer.”
Ready to open a Just Love Coffee Cafe franchise in your community?
Low startup costs make us perfect for first-time entrepreneurs