The premier coffee shop and cafe franchise has a food menu worthy of attention
Why have a full kitchen when you can build an entire menu using a waffle iron? This simple device is the only cooking instrument Just Love Coffee Cafe franchisees need to prepare the rapidly growing coffee and cafe franchise’s memorable and delicious breakfast and lunch menu — and we serve up far more than waffles.
Just Love Coffee Cafe boasts a one-of-a-kind menu that features a wide variety of tasty innovations and playful takes on traditional dishes, ranging from healthy to decadent, inclusive of all diet types from meat-loving to vegetarian, and customizable to satisfy every customer. With just a few ingredients, Just Love Coffee Cafe offers everything from breakfast staples (omelets and breakfast burritos) to lunchtime fare — such as nine sandwiches and wraps, including our Classic Club Sandwich, Grilled Italian Caprese and Jive Turkey Wrap.
Other than our four savory salads, all our menu items are cooked to perfection on a waffle iron — ensuring that they taste great and have an instantly recognizable look that encourages our customers to share photos of our food on their social media platforms.
“We really wanted to create a menu that was unique to us,” says Rob Webb, CEO and founder of Just Love Coffee. “There aren’t very many coffee shops that offer a full breakfast and lunch menu, and I cannot think of one that cooks their food on a waffle iron instead of a full kitchen. That makes us not only unique, but also immediately playful and fun in the eyes of customers. This encourages them to come back because we’re the only place where they can get food that looks as fun and tastes as great. It also encourages them to share our food on Instagram or Facebook, because it really is that unique. We’re really proud that we could invent a menu as share-friendly as ours is on social media.”
Why Just Love Coffee’s menu is great for business
Founded in 2009, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations in the fast-growing metropolitan area of Nashville, Tennessee. Our award-winning, specialty coffee is hand roasted at our facility in Murfreesboro, Tennessee, and we stand out as one of the most consumer-friendly, community-minded coffee franchises to hit the market in a long time. We’re not just focused on the connoisseurs, we’re focused on making sure that all of our customers are made to feel like family. Our robust menu is at the forefront of our exceptional customer experience.
Replacing the need for a full kitchen with a waffle iron was Rob’s brilliant idea. He knew that for his brand to succeed, Just Love Coffee Cafe needed a menu that was one-of-a-kind, but also easy to implement and cost-effective in the long term for franchisees.
“When I discovered that a waffle iron could be used for more than making waffles, a light bulb went off,” Rob says. “I knew that this could be tremendously effective for a lot of different reasons: 1) Our franchisees would not need build to full kitchens in their coffee shops, helping to keep the footprint low while also forgoing the need to hire chefs and kitchen staff, which helps keep overhead low. 2) Utilizing the waffle iron means that food would be simple to make and fast to prepare, increasing customer satisfaction. 3) Having a full breakfast and lunch menu would substantially increase the average ticket prices, making our franchisees more profitable. This has turned out to be true, as our average ticket is now between $12.50 and $14.50 at all of our locations.”
Ready to open a Just Love Coffee Cafe franchise in your community?
The premier coffee shop franchise is ramping up for a nationwide expansion
Just Love Coffee Cafe franchise is the most exciting opportunity to hit the coffee shop and cafe segment in a long time. For starters, Just Love Coffee Cafe is far more than a coffee shop — it’s also a cafe that utilizes a waffle iron to create a completely unique and memorable breakfast and lunch menu. Just Love Coffee Roasters is also a community-minded business that seeks to turn love into action by helping families raise money to help complete the adoption process.
Founded in 2009, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors, to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.
“There has never been a more exciting time to open a Just Love Coffee Cafe franchise,” says Rob Webb, CEO and founder of Just Love Coffee Cafe “We spent several years proving that our business model could be successful over the long-term before we launched our franchising efforts. What really sets Just Love Coffee Cafe apart is that we’re one of the first coffee shop franchises to bring specialty coffee to the mainstream through our commitment to exceptional customer service and a full breakfast and lunch menu. From an investment standpoint, a coffee and cafe franchise is much smarter than a full-blown restaurant or a dessert business because a coffee and cafe business doesn’t seem to have a ceiling. Just Love Coffee Cafe is a brand that will rapidly grow across the nation in years to come.”
Here are the top three reasons why you should invest in a Just Love Coffee Cafe franchise:
What do Americans love more than coffee? Great coffee!
Coffee shops are big business — and with USA Today reporting that 83% of Americans over the age of 18 identify as coffee drinkers, it’s easy to see why the U.S. coffee shop industry generates $12 billion annually. According to E-Imports Espresso Business Solutions, there are 24,000 traditional coffee shops in the U.S., and that number is expected to reach more than 50,000 in the coming years.
The enthusiasm for coffee — and for specialty coffee, especially — is also on the rise. Consider the amount we are willing to pay for a good cup of joe: Zagat reports that the average cost of a cup of coffee is nearly $3.30, which is a number that has consistently risen over the years. This rise in the price consumers will pay for coffee is emblematic of the importance that coffee plays in our lives. Just Love Coffee Cafe takes the craft of coffee roasting seriously. We’ve been named a finalist in the prestigious Roast magazine’s Roaster of the Year competition for several consecutive years, and our bags of hand roasted beans can be found in a growing number of supermarkets and retailers, such as Whole Foods and Fresh Market.
“We take the art of roasting coffee very seriously,” says Jason Smith, Roaster Master with Just Love Coffee Cafe. “We take pains to ensure that we’re getting the finest beans from around the world, and we ensure that we can source every single bean that we buy. Roasting coffee is a difficult process, which is why there is such a huge demand for specialty coffee: the taste is far more unique than what you can find in a standard QSR restaurant or even at the bigger coffee chains. We vary it up as well — by offering up to twenty different roasts, six of which are blends, at a time to appeal to the unique tastes of customers. We offer seasonal beans, create recipes for speciality drinks on our own, and we strive to keep ahead of the trends. We want to ensure that our franchise owners have the coffee that is not only relevant to the tastebuds of their customers but is also relevant to their interests as well: free trade, sustainable and sourced.”
Unique menu makes Just Love Coffee Cafe more profitable
Just Love Coffee Cafe also offers a full breakfast and lunch menu. Utilizing a small list of simple ingredients, Just Love Coffee Cafe has created one of the most unique and delicious all day menus in the coffee shop space by employing a waffle iron instead of a full-service kitchen. The appeal of the waffle iron is threefold: 1) franchise owners have a smaller footprint and lower overhead; 2) food is simple to cook and fast to serve; and 3) customers are treated to a playful, delicious experience that is memorable and a natural fit for social media platforms such as Instagram, Snapchat and Facebook.
“There aren’t a whole lot of coffee shops that offer an all-day food menu, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe. “It’s been wildly successful for us. Right now, our sales are evenly split, 50/50 on coffee and food, and our average ticket prices have increased significantly to $10 to $12 per customer. Most importantly, our food creates a memorable experience for customers with any taste or dietary preference, from meat lover to vegetarian, at any time of day. It really makes us quite unique, light-hearted and approachable.”
Just Love Coffee Cafe caters to the whole family
When a customer walks into a Just Love Coffee Cafe they are meant to feel welcomed and are encouraged to stay. While the shop is spacious enough for people to spread out, it is designed so that a small footprint can feel either open or cozy, depending on the needs of our customers. There’s a full coffee bar, booths meant for quiet reading or intimate conversations, and arcade games for adults and kids alike.
“Just Love Coffee Cafe is truly unlike other coffee shop experiences on the market today,” says Alan Thompson, President. “Most coffee shops are directed towards the connoisseurs, while Starbucks and Dunkin’ Donuts have a product for the masses. We fill the niche that is somewhere in the middle, which is currently wide open and needs some disruption. Our coffee can satisfy the elitist of coffee connoisseurs — we can tell them the story of how we source the beans, how we only buy fair trade coffee through reputable third market vendors and how we then roast our beans by hand — but our customer service can satisfy the person whose preference is a cup of Folgers. There’s so much room to grow, as far as the market, that I really see Just Love Coffee Cafe taking off this year and beyond. We hope to be in hundreds of communities in the coming years because we know that there is a wide open space for us to succeed.”
Ready to open a Just Love Coffee Cafe franchise to your community?
The premier coffee shop and eatery franchise excels in creating a welcoming, memorable, family friendly atmosphere
Let’s face it: specialty coffee culture has a deserved reputation for snobbery and elitism. While this hasn’t dampened the enthusiasm for high-end coffee, as Zagat reports that the average cost of a cup of coffee is nearly $3.30, the experience that artisanal coffee shops typically provide is one that is non-inclusive, non-family friendly and intimidating, especially to newbies who are unfamiliar with the joys that hand roasted coffee can bring to their lives.
This all changes with Just Love Coffee Cafe. Founded in 2009, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Just Love Coffee Cafe is wildly popular because it is one of the first brands to offer high-end, specialty coffee in an atmosphere that promotes community, gathering and friendliness.
“We wanted the brand to be friendly,” says DJ Smith, Marketing and Creative Director with Just Love Coffee Cafe. “We wanted our brand to be approachable. This is the direct opposite position that many of our competitors take, who write their menus in Italian, or if you ask for sugar in your coffee, they look at you in a very pretentious manner. We didn’t want to be that. You can’t have a name like ‘Just Love Coffee’ and not be friendly. We didn’t want to take ourselves too seriously but we do take our coffee, our food, and our customer experience seriously. We want families to come in with their children and allow them to stay for as long as they like. This is what makes us unique: Just Love Coffee Cafe has a friendliness about it that our competition either disregards or doesn’t pay attention to. We want people to have a good experience.”
How seriously does Just Love Coffee Cafe take our coffee? Well, the results speak for themselves. We’ve been named a finalist in the prestigious Roast magazine’s Roaster of the Year competition for several consecutive years, and our bags of hand roasted beans can be found in a growing number of supermarkets and retailers, such as Whole Foods and Fresh Market.
“We take the art of making coffee incredibly seriously,” says Jason Smith, Head Coffee Roaster with Just Love Coffee Cafe. “We take pains to ensure that we’re getting the finest beans from around the world, and we ensure that we can source every single bean that we buy. Roasting coffee is a difficult process, which is why there is such a huge demand for specialty coffee: the taste is far more unique than what you can find in a standard QSR restaurant or even at the bigger coffee chains. We vary it up as well — by offering up to twenty different roasts, six of which are blends, at a time to appeal to the unique tastes of customers. We offer seasonal beans, create recipes for speciality drinks on our own, and we strive to keep ahead of the trends. We want to ensure that our franchise owners have the coffee that is not only relevant to the tastebuds of their customers but is also relevant to their interests as well: fair trade, sustainable and sourced.”
A playful menu makes Just Love Coffee Cafe a fun and memorable experience
A waffle iron-based menu creates unique and playful food offerings that differentiate Just Love Coffee Cafe from any other coffee shop in the nation and also inspires our customers to share photos of their food with their social media networks. From an owner-operator standpoint, though, food just doesn’t get any easier.
For starters, cooking on a waffle iron means that there is no need for a full kitchen and a full kitchen staff, which keeps both the overhead low and reduces the need for a large footprint. It also greatly increases the ability to maintain high quality control standards in terms of both taste and the speed at which food can be served to your customers. Of course, it also increases the potential level of profitability a new franchise owner can expect.
“There aren’t a whole lot of coffee shops that offer an all-day food menu, and certainly none that I can think of that cooks their food in a waffle iron,” DJ says. “It’s been wildly successful for us. Right now, our sales are evenly split, 50/50 on coffee and food, and our average ticket prices have increased significantly to $10 to $12 per customer. Most importantly, our food creates a memorable experience for customers with any taste or dietary preference, from meat lover to vegetarian, at any time of day. It really makes us quite unique, light hearted and approachable.”
Ready to open a Just Love Coffee Cafe franchise to your community?
When a customer walks into a Just Love Coffee Cafe they are meant to 
