Buying a Franchise


Just Love Franchise Owner Conference Highlights Strong Growth

Just Love Franchise Owner Conference Highlights Strong Growth

Ongoing evolution and growth strategy insights are high points of annual meeting designed to connect owners and foster collaboration

Annual conferences, no matter what the industry, can be long and boring. Or they can be short, informative and energizing, as was the recently wrapped Just Love Coffee franchise owners’ meeting.

The event, which will be the flagship of a growing number of in-person conferences that will bring together franchises in different markets for training and other operational initiatives, set the tone for what Just Love Coffee franchise owners can expect in their gatherings.

Just Love Coffee franchise coffee shop

Forging friendships, sharing best practices

Because it was another first for the growing brand, it was important to convey a lot of information, but also allow franchise owners to get to know each other and begin to share insights and best practices, says D.J. Smith, Marketing Director.

“We wanted to make sure that owners got to meet everyone on the corporate team, including people they’ve spent time talking to and emailing with, but may not have met in person,” Smith says. “And we also wanted to build in some time for them to meet with each other. Starting a business can be a lonely endeavor sometimes, and having those supportive relationships with others who are in the trenches alongside you is something we very much encourage.”

Seeing what’s coming helps create buy-in

The event also saw presentations on everything from sales and marketing to architectural designs and design elements for both new and existing Just Love coffee café franchise locations. That mix of back-office information, along with what’s going to be happening out front with the look, feel and offerings of every Just Love, created a strong sense of where the brand is going. It also helps franchise owners stay connected.

“We are all driving in the same direction, and that means keeping lines of communication open and letting people know what great ideas are percolating for Just Love’s future,” Smith says. “When we can get everyone in one room, show them want we’re working on and get their input and ideas, it creates the kind of synergy that has helped Just Love grow so rapidly, and will keep it expanding in communities all across the country.”

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Coffee Franchise’s Multiple Differentiators Create Strong Brand Value

Just Love Coffee Franchise’s Multiple Differentiators Create Strong Brand Value

A compelling food offering and highly curated coffees allow Just Love to stand out in the crowded, white-hot coffee franchise landscape

There is a big difference between being on-trend and trendy. In the coffee franchise world, “trendy” often translates to a focus on style more than substance. But consumers crave authenticity, and that’s why Just Love Coffee franchise owners are seeing their businesses grow.

“Just Love offers the opportunity to operate a business that satisfies the coffee purist, because it’s bean-centric,” explains David Sparks, Franchise Sales Manager. “And it’s a brand that has created a dynamic, all-day food offering, all within a physical space that’s warm and inviting.”

Just Love Coffee franchise cup of coffee

Coffee is first and foremost

Many coffee franchises in the market are built around specific offerings, often sugar-heavy drinks using the same bean blend — same taste, any location. That doesn’t remotely compare to the expertise that Just Love Coffee franchise owners can bring to the table.

“If someone wants a flavored latte, you can get that created in multiple ways at Just Love,” Sparks explains. “We have the different milks and add-in’s, so there are options. The coffee purist, or even someone who’s a more casual coffee drinker, is able to play and customize their beverage. They learn quickly that Just Love is serious about coffee, and that builds loyalty.”

Food program enhances visibility

At the same time, Just Love Coffee franchises stand out because of a unique food offering that’s far more than “grab and go” pastries and desserts, yet remains approachable for customers and affordable for owners.

“If you go into most chain coffee shops, you have very few food choices. You rarely ever find a breakfast menu, for instance. A Just Love Coffee franchise offers a diverse, fresh menu all day long, which draws in more business while also creating another revenue stream. And with the continued rise of third-party delivery services, being able to offer both food and coffee beverages means even more revenue for Just Love franchise owners.”

After the launch of two successful locations in Brentwood, Tennessee, and Nashville, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Coffee Franchise’s Strong Coffee and Food Menus Are Twin Sources of Revenue

Just Love Coffee Franchise’s Strong Coffee and Food Menus Are Twin Sources of Revenue

Complementary offerings allow for all-day income that avoids the usual rushes and slow periods associated with food- or beverage-only providers

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Owning and operating a Just Love Coffee franchise is a fun and exciting adventure, and thanks to an all-day menu of both food and coffee, it’s one that provides a steady income stream. That’s very different from other food-only or coffee-only brands, and it makes it possible for franchise owners to achieve profitability faster.

“Just Love was founded on the idea of providing great coffee in a fun, relaxing environment,” says D.J. Smith, Marketing Director. “We have created a model that does so and keeps people in the shop and engaged throughout the day. Our food menu was designed along those same lines and has had the same outcome — continuous consumer engagement during operating hours versus peaks and valleys of business.”

Menus offer cross-selling opportunities

Because a Just Love Coffee franchise can offer both food and coffee, it can generate two kinds of business: customers who are looking for breakfast, brunch, lunch or dinner, and those who are in the mood for a coffee drink and also may want a snack.

“Offering a full menu with food and beverage options means that every guest is an upsell opportunity,” adds Smith. “Someone coming in for a latte might be intrigued by the Quinoa Black Bean salad or decide to splurge on a Chocolate Chip Cookie Dough Waffle. By offering both, Just Love creates a one-stop space for great food and coffee.”

Unique food menu easy to implement

Even better, each Just Love Coffee franchise is designed to quickly and easily implement both menus. Rather than having a full kitchen, Just Love uses waffle irons to create most menu items. That means a smaller footprint and a process that’s easy to train staff on, as well as a unique look and feel that consumers enjoy.

“Just Love Coffee franchise customers love our food — not just to eat, but also to talk about on social media,” Smith says. “We have lots of Womelette photos on Instagram and other sites, with more being added all the time. It’s another way that food and coffee work together to give Just Love Coffee a really strong community profile.”

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest areas in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Meet Detroit’s New Just Love Coffee Shop Franchise Owner

Meet Detroit’s New Just Love Coffee Shop Franchise Owner

After years working in IT, this food-industry veteran has found a brand that speaks to him personally and professionally as he builds for his future

When a new Just Love Coffee cafe franchise opens in Shelby Township, Michigan, later this year, it may have some extra tech-oriented bells and whistles. That’s because owner Olsi Kapoli is a longtime IT veteran with time at General Motors and Hewlett-Packard under his belt. Before he got a degree in information systems and security, however, the Albanian native had a long history working in restaurants — and he is eager to return.

Just Love Coffee Espresso Machine

What got you thinking about a return to food service?

As I have been working in IT, I have also been working in the food industry in various capacities. I’m 33 and probably have been working in restaurants for half my life. My father’s cousin had a coffee shop in Albania, so I have seen that part of the industry up close. I also did some bartending, and after moving to the United States I worked at some chain restaurants as a server, bartender and manager while I was going to school. I’ve even worked at a golf club restaurant.

Whenever I would stop working in food service and just do IT work, I found I missed the interactions with people. I like talking to different people, and I like working in the food and beverage industry. So I began looking around to see what options were out there in terms of owning my own operation.

What part of owning a Just Love Coffee cafe appealed to you?

My wife and I purchased an apartment as a real estate investment, and then we decided to begin growing a real estate business. It’s great, but it’s not what I wanted to focus on. Then we thought about owning our own restaurant because my mom is a great cook. We were looking at something that would be cheese and meat platters, beer and wine, something not found in the local market. We fiddled with a menu, began looking around — and realized it was going to be too expensive.

You often see new restaurants, even great ones, go under because of all that expense. My wife suggested looking at franchising, and while I liked the idea I didn’t want to open another location of anything that was already here. We certainly don’t need another Starbucks or Subway. I wanted something interesting, and when I began searching I found Just Love. It caught my eye immediately; I didn’t even think it was a coffee place at first!

There are lots of places to get coffee; how is Just Love different?

As I researched the brand, read information and watched videos from the founders, I really liked what they were all about. And then when I began looking at the food, I fell in love with the waffle idea — we don’t have that in the Detroit area, so I would be bringing something new here. I reached out and spoke with some franchise owners, and then I spent some time in Nashville and was just amazed. It’s not just a coffee shop; it’s a place to meet friends, to have a meal, to even listen to entertainment. It’s so welcoming and so different from other coffee-bar concepts that are out there.

How else do you think Just Love stands out?

It doesn’t churn customers. They come, are welcomed and hang out as long as they like. Just Love uses mugs; I love that. My wife and I loved Friends, and a big thing about that coffee-shop set, Central Perk, is that they used mugs and silver, not cheap throwaway stuff. It feels like an authentic, friendly place and not just another coffee place or restaurant.

What else about Just Love’s onboarding process eased your mind?

Everyone we met with was so eager to help. We had help with finding a great location, and also with the next steps of hiring builders and getting the location ready. My favorite part has been getting the sign up, because we’re in a busy area and want people to know something great is coming! I also am very reassured by all the conversations we’ve had about training, not just for ahead of time but during and after we open, so that we have all the operations down and everything runs smoothly from the outset. Everyone has been very generous with their time and attention, and we are just so eager to be open and serving our friends and neighbors.

After the launch of two successful locations in Brentwood and Nashville, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for new or experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love’s Nashville Growth Is Template for In-Market Expansion

Just Love’s Nashville Growth Is Template for In-Market Expansion

High-visibility franchise locations create consumer interest as well as business opportunities for entrepreneurs who want a scalable, on-trend brand

A good location is foundational to business success. While that’s true for most any kind of operation, it’s especially valid in the booming coffee-shop sector, where even the best-known brands can struggle if they’re not in front of consumers.  That’s why Just Love Coffee Cafe’s continued growth in its hometown of Nashville serves as a model for continued expansion nationwide.

“We’ve been able to go from one coffee cafe franchise to several thanks to strong franchise owner partnerships, and also because of very aggressive and focused work on finding the right real estate,” says Kevin Bauerle, Director of Franchise Development. “As a relatively new brand, we wanted to build our strategy for growth in major markets here at home, and that’s been going very well.”

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Creating territories with multiple opportunities

The goal for every Just Love Coffee cafe franchise, regardless of community size, is to be in a market where it can draw from residential areas, nearby businesses and even entertainment venues as much as possible. That creates a steady stream of business throughout the day and evening, setting the franchise owner and his or her team up for ongoing revenue vs. unpredictable peaks and valleys.

“If you’re in the center of things, people are going to gravitate to you,” Bauerle explains. “In Nashville, we have a Just Love franchise location that benefited from the nearby CMA Music Festival downtown, for instance. That’s not going to be the case everywhere, of course, but finding the optimal real estate in terms of steady business is a major factor for our search teams when they work with new franchise owners.”

Metro growth can be replicated in suburban areas

Just Love Coffee Nashviille

Just Love Coffee cafe franchises also are popping up in suburban areas adjacent to major metro markets. They too are benefiting from this targeted approach to real estate based on population and other research metrics.

“In a suburban area, we know that we’re going to pursue shopping areas that see all-day foot traffic,” Bauerle says. “Those with multiplexes and other entertainment venues are ideal, because they bring people in outside the 9-to-5 window. When we establish a franchise location in those kinds of areas, those owners will see the same kind of benefits that their urban counterparts do.”

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Austin, Texas, Lands a Just Love Coffee Shop Franchise

Austin, Texas, Lands a Just Love Coffee Shop Franchise

Family-friendly, fun vibe sets Just Love apart from other players in the booming coffee cafe franchise sector, as these Austin owners are finding out

Just Love Coffee Cafe franchise owners come from all walks of life — that’s one of the amazing things about the business. It has a strong appeal to all kinds of people, both as customers and as franchise owners. For Austin, Texas, residents Chad and Marie Talley, the idea of owning a business that fit in beautifully with their lifestyle and community was too good to pass up.

Just Love Coffee

What led to your decision to open your own small business?

Chad: I’ve been working for Dell for the past 11 years and currently am a Director of Global Process Engineering. I have a strong management and business background, and I also teach and mentor a college and career class at our church. I wanted to find a way to combine my experience and mentoring in a way that would also work as a business. Just Love offers us that.

Marie: I also work with Chad as a mentor for young adults and have spent the past 10 years at home with our four children. My background is as an operations manager, including time overseeing the planning, purchasing and logistics of a robotics company. Like Chad, I wanted to bring the skills I have developed to a business that we would own, but that would also be a meaningful space for ourselves, our friends and community.

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How did you find out about the Just Love Coffee Cafe brand?

Chad: We had been talking about opening our own business and were really just toying around with the idea — we hadn’t settled on any particular concept or what that would look like. I had a work-related trip planned in Nashville, and so I was doing some searches to find activities in the area where I’d be staying. I came across one of the Just Love locations there, and after visiting I found out there were franchising opportunities. From there, the pieces began to fall into place.

What made Just Love stand out for you?

Chad: We like that Just Love is integrated into the communities where it has locations. It’s a part of something, and we want to have a business that ties into our relationships with schools, friends, church and everything else. Now our work life can be a part of that larger picture.

Marie: I like the heart of it. We had talked about starting a coffee shop, but nothing beyond that as an idea. When we saw Just Love, both in terms of what it started out doing and what it looks like, we realized that it was very close to what we would want our business to look like. Why recreate the wheel? These people weren’t just serving coffee, they were serving the community. They want to better the community. We saw what they believed, and it matched completely with what we wanted.

How do you see your business plugging into your community?

Chad: So many ways. One big aspect of Just Love is “coffee with a purpose.” They began with the premise of helping people with adoption and have grown to be supportive of so many other worthy organizations. At the same time, they have built a business model that is financially rewarding to franchise owners. We see ourselves doing the same thing, on a smaller level, with the many community groups here that need support. We’re passionate about helping others, and we want people to have a place where they also can support their own passions. The culture of Just Love matches the culture that Marie and I want to grow; it’s more than just offering a product, but what they’re all about.

How has the corporate team engagement helped?

Chad: They have been a fantastic resource. We’ve been looking at several sites, and they were with us as we closed in on a location in the North Austin area. We are glad to have that support, because I am still working at my Dell job and Marie is still shifting back into workforce mode and still focused on our children. This is a big life transition for us, and they are helping us so that anything we face doesn’t create bigger challenges. Now we’re gearing up to get open this fall and are so excited about what’s next for us and for Just Love in Austin.

After the launch of two successful locations in Brentwood and Nashville, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of an exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.