Complementary offerings allow for all-day income that avoids the usual rushes and slow periods associated with food- or beverage-only providers
Owning and operating a Just Love Coffee franchise is a fun and exciting adventure, and thanks to an all-day menu of both food and coffee, it’s one that provides a steady income stream. That’s very different from other food-only or coffee-only brands, and it makes it possible for franchise owners to achieve profitability faster.
“Just Love was founded on the idea of providing great coffee in a fun, relaxing environment,” says D.J. Smith, Marketing Director. “We have created a model that does so and keeps people in the shop and engaged throughout the day. Our food menu was designed along those same lines and has had the same outcome — continuous consumer engagement during operating hours versus peaks and valleys of business.”
Menus offer cross-selling opportunities
Because a Just Love Coffee franchise can offer both food and coffee, it can generate two kinds of business: customers who are looking for breakfast, brunch, lunch or dinner, and those who are in the mood for a coffee drink and also may want a snack.
“Offering a full menu with food and beverage options means that every guest is an upsell opportunity,” adds Smith. “Someone coming in for a latte might be intrigued by the Quinoa Black Bean salad or decide to splurge on a Chocolate Chip Cookie Dough Waffle. By offering both, Just Love creates a one-stop space for great food and coffee.”
Unique food menu easy to implement
Even better, each Just Love Coffee franchise is designed to quickly and easily implement both menus. Rather than having a full kitchen, Just Love uses waffle irons to create most menu items. That means a smaller footprint and a process that’s easy to train staff on, as well as a unique look and feel that consumers enjoy.
“Just Love Coffee franchise customers love our food — not just to eat, but also to talk about on social media,” Smith says. “We have lots of Womelette photos on Instagram and other sites, with more being added all the time. It’s another way that food and coffee work together to give Just Love Coffee a really strong community profile.”
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest areas in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.