© doveawards.com – “Main Show” – 2018 Photos | The 49th Annual GMA Dove Awards
Community partnerships and activities serve as viable and visible ways for franchise owners to showcase Just Love products as well as the story behind the brand
Singing is thirsty work, so when Gospel Music Association planners were organizing the 2017 Dove Awards they knew they’d want beverages backstage. The Just Love Coffee Roasters team was only too happy to make that happen, and after rave reviews was asked to come back for the 2018 event.
“It’s been a great experience serving Love to so many music artists and music industry executives,” says D.J. Smith, Marketing Director. “They reached out to us originally as sponsors, and that wasn’t something that we traditionally do, but we did say that we’d be interested in providing coffee and they loved the idea. That’s how it all got started.”
Coffee stations drew high praise from performers
In 2017, the plan was to create a different backstage experience by placing a mobile espresso cart in the green room for artists, their management and record label executives. That was a big hit, and as award planners worked on a larger green room to accommodate more people, they asked for Just Love’s input. Based on that feedback, a second green room and additional Just Love presence was added for 2018.
“It was just a tremendous experience, and they fell in love with what we did,” Smith says. “We worked with them to make it even better this year by replacing sofas and chairs with pub tables so that people can stand up and have a place to put their coffee. We did two green rooms and a press room this time, so we were in three places during the event.”
Community engagement helps raise brand profile
Certainly not every Just Love Coffee franchise location will have the opportunity to partner with such a high-profile event, but there are plenty of opportunities for community engagement, Smith added.
“That was a great experience for us, and also a lot of fun,” Smith says. “They loved Just Love, both for our great coffee and also learning our story. Working with different organizations, wherever a franchise is, is a terrific way to tell our story outside the physical café, and to show how eager we are to engage with and be a part of the communities we serve.”
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.