Philanthropic efforts are a year-round endeavor for a business that’s built on a culture of creating engagement and opportunity for worthwhile organizations
Listing the ways that a Just Love Coffee Cafe franchise stands out in the coffee-shop landscape could take a while. A big one, however, and one of the brand’s founding principles, is helping nonprofits find support and grow.
“We began as an online business to help families fund their adoption journey, and so from the beginning we wanted to be a company that could help good causes,” says Rob Webb, founder. “As Just Love began to take off in physical locations and then become a franchise opportunity, that has only continued.”
Socially minded enterprise builds awareness
Just Love franchise owners often partner with local nonprofits and charities for a specialty promotion that highlights what that group is and does. Some of those are national or even international causes, while others are more local in nature. Whatever the case, they allow Just Love Coffee Cafe franchise owners to be more than a local business, but a true community partner.
“We say we help people ‘caffeinate their fundraising,’ and that’s very exciting for us,” Webb says. “There are so many wonderful organizations out there, and Just Love franchise owners love that they can be a part of something much larger while they also are operating and growing a successful business.”
Brand benefits from engaged customers
Fundraising helps franchise owners in two ways: One, it ties them into an organization’s communications network, including social media, websites and emails that will highlight Just Love’s role in the endeavor. And second, when a nonprofit’s supporters come into a Just Love for the first time, they are won over by the unique, relaxed vibe they find and soon become regulars.
“Many people will hear about a promotion and visit a Just Love franchise to pick up the beans in person,” Webb explains. “When they do, the find a place that’s friendly, has great coffee and wonderful food, and where they feel welcomed and valued. Then the franchise owner has not only made a sale, he or she has expanded their customer base. It’s a great opportunity for everybody.”
After the launch of several successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
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