Just Love Coffee Cafe is a low cost coffee franchise opportunity for those passionate about coffee and community
Just Love Coffee Cafe’s simple business model stands out in the competitive food space with low cost coffee shop franchise startup costs, a revenue-generating all-day menu and a strong community culture that begins at the top with company leaders passionate about adoption and nonprofit initiatives.
Entrepreneurs looking for an entry-point investment into the food industry are finding Just Love to be an attractive business model with the potential for high returns.
Looking for a Low cost coffee shop franchise opportunity?
Coffee franchise opportunities
Just Love Coffee is primed for expansion in 2024 after the launch of 2 successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation.
Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in theCafe family of franchisees,” says Rob Webb, CEO and founder of Just Love Coffee Cafe.
“We spent several years perfecting our business model before we launched our franchising efforts. There are more coffee drinkers in the U.S. than ever before and the appeal of a locally owned and family friendly coffee shop stands out among the trendy, hipster coffee shops that can sometimes alienate coffee lovers.”
Our simple business model and no full kitchen mean a potentially faster ROI
With a small footprint and low overhead, Just Love Coffee Cafe is simple to operate, easy to scale and offers a unique business model — all for a low franchise fee of just $39,000.
Even if it can’t be called the cheapest coffee franchise in 2024, our unique menu is inspired by the waffle iron, which means Just Love Coffee Cafe doesn’t require a full kitchen.
This translates into a cheaper coffee shop franchise cost than our competitors in the competitive coffee shop segment and provides investors with a faster ramp-up time, which allows for a potentially faster return on investment.
Cheap coffee shop franchise with a diverse type of locations
Just Love Coffee Cafe is the rare low cost Coffee shop franchise opportunity that works well in different locations, from more suburban settings to more densely populated urban areas near college campuses.
Our franchise owners find that Just Love Coffee Cafe succeeds equally well alongside other small businesses in a busy retail area like our Brentwood location or in the heart of a downtown district like our Nashville cheap coffee shop franchise, which is centrally located near legendary Music Row.
Our waffle-iron inspired menu inspires customers to share the Just Love experience on social media
Utilizing a small list of simple ingredients, Just Love Coffee Cafe has created one of the most unique and delicious menus in the low cost coffee franchise opportunities space by using a simple waffle iron to cook all hot entrees and desserts.
What do customers highlight about this low cost coffee franchise?
Food prep is minimal
Cooking is streamlined and food is served quickly, which all translates into higher customer satisfaction.
Customers enjoy the unique Just Love dining experience and can’t wait to upload pictures of their orders on social media, which builds brand recognition.
“There aren’t many coffee shops that offer an all-day food menu, and certainly none that I can think of that cooks their food in a waffle iron,” says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe. “It’s been successful for us.
Most importantly, our food creates a memorable experience for customers with any taste or dietary preference, from meat lover to vegetarian, at any time of day. It really makes us quite unique, light-hearted and approachable.”
Our family friendly culture attracts a broad range of customers
Just Love has a community centric culture that attracts people from many backgrounds. Drop by any Just Love location and you’ll find families enjoying breakfast, college students studying and business people meeting over coffee.
It’s no wonder that when they come to enjoy our hand-roasted coffee or one of our signature lattés they also want to stay for breakfast, lunch or dinner.
“The main difference between the experience that our customers receive in our coffee shops and what they might expect in a high-end coffee shop elsewhere is that we are actually there to make our customers happy,” says Rob Webb, CEO and founder of Just Love Coffee Cafe.
“Putting the customer first was a dynamic that was totally absent from the traditional specialty coffee shop space, and we felt compelled to change it. Coffee is for everyone.”
Ready to open a Just Love Low Cost Coffee Shop franchise?
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Underserved breakfast market and desire for community hub and hangout convert curious crowds into steady customers for thriving brand
Just Love Coffee franchises continue to open around the United States, each bringing an exciting new concept to the community and creating a solid business for the franchise owner.
A prime example is the recently opened Just Love location in Spring Hill, TN, just south of booming Nashville. Franchise owner Thomas Scott, who also has locations in nearby Brentwood and just off Nashville’s Music Row, says that Just Love has boundless potential in both new and existing markets, which is why he remains bullish on the brand.
Capturing an underserved market
“I’m someone who has always been passionate about coffee, and so I watched closely as Starbucks was creating a café culture in America,” Scott says. “It was a community place to take a break, but they were a victim of their own success. Soon going there was anything but relaxing; it was just a convenient place to grab coffee, get in and out. That left a huge market of people, those who wanted a place to spend time, underserved.”
And, he adds, “A lot of those people want to eat. They don’t just want pastries, but an actual meal. Breakfast and morning are the most underserved day-parts of the food business, and so I knew Just Love was onto something with its menu. People want a place where they know they can get great coffee and food. When they find it, they get in the habit of going there. I’ve been able to build a base at my other two locations and knew Spring Hill would be the same.”
Quality roasts, brewing equipment add appeal
At the same time, Just Love franchise owners also benefit from high-quality roasts as well as the best equipment for coffee preparation. That matters to Scott, a self-described “coffee geek,” as well as his customers.
“Just Love is coffee that’s not watered down or mass-produced,” he says. “We use the same equipment you’d see in any trendy, high-end coffee shop in Manhattan or Los Angeles. We use amazing, fair-trade organic coffee and our roaster is a three-time finalist for Roast magazine’s Roaster of the Year. You get that level of quality, and you get it in a fun, non-judgmental place where you can have your coffee any way you want it. And because it’s an affordable business with a well-designed layout that stays busy all day long and works well in both urban and suburban environments, it was attractive to me.”
After explosive growth throughout Middle Tennessee, Just Love Coffee is primed for national expansion. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Expanding national footprint shows strong interest in innovative coffee franchise alongside its market viability in different community settings
The newest Just Love Coffee franchise has opened in Shelby Township, Mich., bringing to life the entrepreneurial dreams of owners Olsi and Irsida Kapoli.
The location, Just Love’s first in Michigan, was written up in QSR Magazine, which also had high marks for Just Love’s menu and unique vibe. Front and center were the Kapolis, who couldn’t say enough about the support they’ve received along the journey from discovery day to grand opening.
Taking the coffee-shop idea to new heights
“When we learned the story behind Just Love and experienced the amazing food and coffee the brand offers, we knew we had to bring the concept to our neighbors in Shelby Township,” Olsi Kapoli told QSR. “This is taking the idea of a traditional coffee shop to a whole new level.”
Kapoli, who left an IT career to launch his Just Love Coffee franchise, is an old hand in the kitchen. Growing up in Albania, he worked in relatives’ restaurants and coffee shops, and so knew what Just Love could be for the community.
“As I researched the brand, read information and watched videos from the founders, I really liked what they were all about,” he says. “And then when I began looking at the food, I fell in love with the waffle idea — we don’t have that in the Detroit area, so I would be bringing something new here. It’s not just a coffee shop; it’s a place to meet friends, to have a meal, to even listen to entertainment. It’s so welcoming, and so different from other coffee-bar concepts that are out there now.”
Creating a community gathering spot
That’s been the idea all along. Just Love Coffee franchises offer a relaxed, fun place to grab great coffee or bite to eat — or just unwind.
“Our goal with all of our locations is to serve as a catalyst for love in the communities we serve,” Chief Marketing Officer D.J. Smith told QSR. “We want friends and families of all ages and walks of life to find our shops comfortable and approachable. We want our guests to leave feeling more than satisfied. We want them to feel…well, loved. After all. ‘love’ is in our name.”
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Current franchise owners are adding locations while new owners are growing the brand by establishing a visible presence in new cities and states
Consumers can’t get enough love. And that’s good news for Just Love Coffee franchise owners, who are taking the brand to an ever-growing number of communities around the United States.
In recent weeks, new Just Love franchises have opened in Spring Hill, Georgetown, TX and Murfreesboro, TN, while additional locations are underway in Dunwoody, GA, and Florence, AL. “All that activity, with many more on the way, points to a brand that has captured the public’s imagination”, says D.J. Smith, Chief Marketing Officer.
Strong growth in current markets
“We have been really pleased to see how Just Love Coffee continues to grow around our home turf in Middle Tennessee,” Smith says. “That’s a testament to the hard work of our franchise owners here, who got in early on the concept and have built a tremendous amount of brand recognition. To see them opening a second, or even third, location is very gratifying.”
In fact, the recent opening of a new Just Love Coffee franchise in Spring Hill, TN, set first-weekend sales records, and business at a new location in nearby Rutherford County has been equally brisk. “Many potential new owners visit these sites, see lines out the door and get excited about what Just Love offers”, Smith says.
Unique concept catches on with entrepreneurs
Indeed, Just Love Coffee franchise owners and their teams are creating the kind of foot traffic and revenue numbers that appeal to anyone who is looking to start a small business and wants to introduce a completely new concept to their community.
“This is a business that captures traffic all day long, thanks to great coffee as well as a menu that works for breakfast, brunch, lunch and even dinner,” he says. “Because it’s a new name, consumers are curious. They try us out, and once they’ve been in, they keep coming back and tell their friends.”
After explosive growth throughout Middle Tennessee, Just Love Coffee is primed for national expansion. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Just Love Coffee franchise owners benefit from the talent and skill of our seasoned roastmaster
When Jason Smith became Just Love Coffee’s roastmaster, he found himself quickly going from a small, home-roasting operation to a much more robust setup. What he describes as a “very steep” learning curve has paid off, however, in award nominations and a growing line of high-quality roasts that draw coffee aficionados into every Just Love Coffee franchise on a daily basis. Here is how he sees the brand’s evolution to date, and what lies ahead:
What were the early days of Just Love like?
Rob [Webb, Just Love’s founder] already had created our core blends and had built out some profiles for what would come next. I learned my way around the roaster, which was a 12-kilogram machine that could roast 25 pounds at a time, because I needed to understand its capabilities.
I also connected with other roasting professionals and the Specialty Coffee Association, which was then the Specialty Coffee Association of America, so I could get more insights and up our game. Their curriculum is master-level stuff, and it has greatly improved my skills and what we are able to do with our roasts.
You’ve got a new roaster — what does it do for the product line?
It’s capable of about three times what our current one can do and has some automation features alongside manual ones I use now. That means I can switch between the two if I want to make a change during a roast and has some other features that will be a very nice addition to the roasting process.
We also can add to our product line more quickly. I’m now roasting several blends alongside our single-bean products, and we are going to start rotating them in and out so we always have something new to offer our customers, as well as favorites that will be available pretty regularly. It also means I can add something in quickly if beans become available, such as a recent batch we got from Papua New Guinea. Being able to produce these unique, small-batch roasts alongside our more regular ones is really amazing.
Now we are roasting close to 1,400 pounds a week, or around 95,000 pounds a year. And those numbers are just going to keep on going up.
What’s your bean-buying process like?
We work with brokers, and they have people all around the world who are experts in grading the beans at their point of origin. They know the coffee growing and buying infrastructure in each country, and they have strong relationships that give us buying power.
We also have a direct relationship with Mission Lazarus in southern Honduras, a missionary site with a very large coffee farm on their property. I have had the privilege of going there a couple of times to work on the mission and also spend some time on the coffee farm, so it has been a thrill for us to roast some of their beans.
What do you demand from coffee suppliers?
We want a guarantee that the beans are responsibly sourced, and that our brokers are working ethically with the farmers. Our coffees need to carry certifications that show they are at the high end of what’s available in that particular market.
How have you improved as a roaster?
One major thing is I don’t jerk the heat around during roasts anymore! The rate of rise, or how fast the temperature is changing during the roast, is vital to the process. We are now using a program that allows me to watch those curves on my computer and assess the rate of rise more closely. That means I can make a change more quickly and with less guesswork.
There’s so much that can be done incorrectly! You can bring too much heat early on, or not enough heat at the end, and you wind up baking those beans. They taste like bread and crackers. I don’t know that my learning curve will ever end, because each bean is slightly different, and changing the roasting process can give you a different result that, hopefully, provides the taste you are after.
How big a role do the franchise owners play in your buying and roasting process?
We hear from them about what is selling well, what their customers like and what they’d like to see more of. That is really important, because if we are hearing from several franchise locations that there’s a specific issue with a coffee, we can make adjustments. The franchise owners are our customers, and we are determined to give them a great line of beans so they can increase sales and grow their businesses.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Willingness to grab additional markets from the outset indicates enthusiasm for the brand and commitment to establishing a strong regional footprint
One of the best indicators of a franchise brand’s strength is the size of the multi-unit ownership pool. As the thinking goes, if someone is interested enough to buy more than one location at the outset, or to quickly expand into a second location and beyond, the brand is on very solid footing.
Consider, then, that one-third of Just Love Coffee franchise owners have plans to open at least two locations — and they arranged to have that expansion capability locked in from the outset. Given the relative newness of the franchise, that’s a remarkable number.
Opportunity to control a wider area
For franchise owner Thomas Scott, who has two Just Love Coffee locations in the greater Nashville metro area and soon will bring a third online in nearby Spring Hill, Tennessee, it’s good economics.
“For me, it was about scale,” Scott explains. “I purchased two existing locations at once, and I knew that if they performed well, I would want to expand my footprint. Nashville is a rapidly growing community, as is all of Middle Tennessee. By taking additional markets on early, and then making plans to build them out over time, I was able to create a much more comprehensive strategy for growth while also protecting my market share.”
Markets offer solid expansion opportunities
Being able to have that kind of flexibility within a given market is important to entrepreneurs as they look to starting a coffee business, adds D.J. Smith, Marketing Director.
“People who decide to open a Just Love are excited about the concept and get what a different kind of specialty coffee venue this is,” he says. “They are eager to get the doors open on that first location, and at the same time, they want to think ahead about a second or third site. Our territories are designed so that owners have a very strong voice in where, and when, Just Love Coffee franchises appear in their community.”
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
