Underserved breakfast market and desire for community hub and hangout convert curious crowds into steady customers for thriving brand
Just Love Coffee franchises continue to open around the United States, each bringing an exciting new concept to the community and creating a solid business for the franchise owner.
A prime example is the recently opened Just Love location in Spring Hill, TN, just south of booming Nashville. Franchise owner Thomas Scott, who also has locations in nearby Brentwood and just off Nashville’s Music Row, says that Just Love has boundless potential in both new and existing markets, which is why he remains bullish on the brand.
Capturing an underserved market
“I’m someone who has always been passionate about coffee, and so I watched closely as Starbucks was creating a café culture in America,” Scott says. “It was a community place to take a break, but they were a victim of their own success. Soon going there was anything but relaxing; it was just a convenient place to grab coffee, get in and out. That left a huge market of people, those who wanted a place to spend time, underserved.”
And, he adds, “A lot of those people want to eat. They don’t just want pastries, but an actual meal. Breakfast and morning are the most underserved day-parts of the food business, and so I knew Just Love was onto something with its menu. People want a place where they know they can get great coffee and food. When they find it, they get in the habit of going there. I’ve been able to build a base at my other two locations and knew Spring Hill would be the same.”
Quality roasts, brewing equipment add appeal
At the same time, Just Love franchise owners also benefit from high-quality roasts as well as the best equipment for coffee preparation. That matters to Scott, a self-described “coffee geek,” as well as his customers.
“Just Love is coffee that’s not watered down or mass-produced,” he says. “We use the same equipment you’d see in any trendy, high-end coffee shop in Manhattan or Los Angeles. We use amazing, fair-trade organic coffee and our roaster is a three-time finalist for Roast magazine’s Roaster of the Year. You get that level of quality, and you get it in a fun, non-judgmental place where you can have your coffee any way you want it. And because it’s an affordable business with a well-designed layout that stays busy all day long and works well in both urban and suburban environments, it was attractive to me.”
After explosive growth throughout Middle Tennessee, Just Love Coffee is primed for national expansion. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
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