Just Love Leadership discusses our cause-minded mission and standout family-friendly brand
Just Love Coffee Cafe Founder and CEO Rob Webb and Marketing & Creative Director DJ Smith were guests recently on popular radio talk show “Nashville Today,” hosted by award-winning personality Devon O’Day. The show is broadcast internationally through WSM 650 AM — home of Nashville’s legendary Grand Ole Opry. The Just Love leadership duo discussed several developments, including the franchise’s new fundraising Cause Coffee line and expansion plans for Georgia, Texas and Michigan.
Just Love Coffee Cafe is a low-cost startup that appeals to entrepreneurs who are passionate about coffee and community. People looking for an entry-point investment into the food industry are finding Just Love to be an attractive, fulfilling business to run that prides itself on being a core part of the local community.
“If you just love coffee, Just Love coffee is a place you need to try out,” O’Day says during her introduction of Webb and Smith. “I’ve been screaming at the top of my lungs that the greatest place to have coffee is Just Love because companies with a socially conscious spirit are near and dear to my heart.”
CEO Webb founded Just Love as a for-profit venture with a mission to help adoptive families. He and his wife, Emily, adopted two children from Ethiopia in 2009. During the process he had a true light-bulb moment that would be the genesis of Just Love. As he added up the expense of the adoption trip and learned of the sacrifice and challenges of other people in the same situation, he realized that a coffee company with a mission to serve would be a winning business venture.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018 and is developing five new locations. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Radio interview spotlights Just Love’s unique brand
Webb and Smith discussed the new Cause Coffee line, which debuted in April with a limited-edition selection that benefited nonprofit Autism ETC for Autism Awareness Month. Upcoming Cause Coffee partnerships, each of which will have its own custom label, include Freedom Calling, an organization raising awareness about human trafficking, and Osprey Village, a nonprofit developing an inclusive residential neighborhood for adults with special needs. The goal is to sell 200 Cause Coffee bags for each organization, with the eventual mission being to promote a different cause each month.
O’Day also spoke with the duo about the unique, welcoming and family-friendly environment that sets Just Love apart from the competition. “Just Love is a place where soccer moms can go in and have a great time with their girlfriends, business people come in to conduct business and we have students,” Smith says.
Despite a lighthearted feel to the brand and an unconventional cooking technique that centers on waffle iron specialties, Smith emphasized Just Love’s commitment to high-quality coffee and food. “We take our coffee very seriously, as well as our food,” Smith says.
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