Just Love Coffee strengthens its mission to serve great coffee and serve the community through charitable product line
Just Love Coffee Cafe was founded on a passion for helping others, and today the growing franchise continues to differentiate itself in the competitive cafe space through its high-quality hand-roasted coffee, as well as a new charitable focus. The addition of a fundraising Cause Coffee line enables Just Love to spotlight nonprofits and charities and gives franchisees yet another reason to be proud to own a Just Love Coffee Cafe.
Just Love Coffee Cafe is a low-cost startup that appeals to entrepreneurs passionate about coffee and community. People looking for an entry-point investment into the food industry are finding Just Love to be an attractive, as well as fulfilling, business to run that prides itself on being a core part of the local community.
The new Cause Coffee selections spotlight lesser-known, but not less impactful, nonprofits. The specialty bags of coffee sell for $13.99 a bag, with $5 going back to the featured organization, says DJ Smith, Marketing & Creative Director of Just Love Coffee Cafe. Although the specialty coffee bags do not result in a profit for franchisees, Smith was blown away by the enthusiasm franchisees showed for the new line.
“I love the heart of our franchisees,” Smith says. “The Cause Coffee line was originally intended to be an online-only retail product, but several franchisees wanted to sell our Cause Coffee in-house after hearing about it. It’s optional for them to sell in their cafes, but their passion for this program reinforces what the heart of Just Love is.”
Founder and CEO Rob Webb founded Just Love as a for-profit venture with a mission to help adoptive families. Rob and his wife, Emily, adopted two children from Ethiopia in 2009. During the process, he had a true light-bulb moment that was the genesis of Just Love. As he added up the expense of the adoption trip and learned of the sacrifice and challenges of people in the same situation, he realized that a coffee company with a mission to serve would be a winning business venture.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Cause Coffee emphasizes community building and builds brand awareness
The Cause Coffee line kicked off with specialty bags spotlighting awareness of autism through a partnership with nonprofit Autism ETC during April, which is Autism Awareness Month. Upcoming Cause Coffee partnerships, each of which will have its own custom label, include Freedom Calling, an organization raising awareness about human trafficking, and Osprey Village, a nonprofit developing an inclusive residential neighborhood for adults with special needs.
The goal is to sell 200 Cause Coffee bags for each organization with the eventual mission being to promote a different cause each month, Smith says. “We’re looking at this as an evergreen, year-round program where eventually we’ll have a dozen featured Cause Coffees per year.”
Smith sees the Cause Coffee program as a win/win for all involved. The program raises awareness for smaller nonprofits and charities, as well as introduces Just Love Coffee to potential customers as those organizations promote the specialty coffee bags to their supporters and staff.
“It’s been great. We went into it with a genuine heart, and you reap what you sow,” he says. “We are so protective of our mission here at Just Love and our core values, which are to be genuine, be excellent and be a catalyst for love. Cause Coffee embodies every bit of those core values.”
Additionally, the program has been eye-opening for the Just Love team as they discover new organizations and causes to support. “We learned so much about autism with the initial Cause Coffee launch. We had the opportunity to meet some of the therapists and folks who are helping kids with autism and meet the people behind the scenes who are the unsung heroes. That’s really what it’s about — celebrating these people whose mission is to make a positive effect on their part of their world.”