Outstanding coffee and food, great ambiance and strong mission of community support combine to create interest among forward-thinking entrepreneurs
Just Love Coffee Cafe is on track to award at least a dozen new coffee cafe franchises in 2018, positioning the growing brand at the forefront of the $12 billion U.S. coffee-shop industry.
The Nashville-based brand has seen strong local growth since debuting in 2009 as an online coffee service shop to help raise funds for families seeking to adopt children. Thanks to a business model that’s accessible to experienced and new franchise owners alike, Just Love is seeing strong interest across the United States, says President Alan Thompson.
All geographic areas open to franchise development
“Just Love has already exceeded its growth goal for 2018, and more potential franchise owners are in the pipeline,” Thompson says. “From its humble beginnings as a nonprofit, Just Love has become a powerhouse franchise opportunity and is creating excitement in very diverse markets that range from urban cores to suburban areas. That shows the viability and promise of the concept to succeed in every kind of population setting.”
New locations soon will open in Michigan, Texas and Georgia, while Tennessee growth is occurring in Knoxville as well as through infill expansion in Just Love’s home territory in and around the booming metro-Nashville market.
Brand poised to excel in a competitive sector
Many factors explain the explosive growth in Just Love Coffee Cafe franchise locations. The rise of major chains has created a coffee culture in the United States while also getting consumers used to paying higher prices for specialty blends. At the same time, the limited food menu of many national chains created an opening for a model that would not only offer outstanding coffee, but also provide a full breakfast and lunch menu available all day long.
Just Love has grabbed that opening and run with it. A fun, quirky menu, with many items made on waffle irons, is easy to execute and gives franchise owners close to a 50-50 mix on food vs. beverage sales, creating higher revenue and a resulting larger profit margin. Another financial plus is the attractive initial-investment price point, which starts at just over $200,000 — the same or even lower than coffee-oriented brands that don’t offer food.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.