Brunch is becoming an increasingly popular meal, with brunch restaurants popping up all over the country.
Why open a brunch franchise?
With a market size of $10 billion, it’s no wonder that opening a brunch franchise is a great opportunity. Brunch is beloved across many age groups — nearly 40% of consumers view brunch as a time to socialize with friends and family (Mintel Research). Also, brunch franchises are typically more cost-effective than other types of franchises because brunch tends to come with lower food costs and higher drink purchases (Forbes).
If you’re an entrepreneur who is looking to join the food industry, brunch franchises may be a great opportunity for you. But is a brunch franchise right for you?
Here are some things to consider as you determine whether a brunch franchise is a right investment for you:
Passion for Food and Hospitality
Brunch franchises often require their franchisees to have a strong passion for food and hospitality. If you love cooking, serving people, and creating a warm and inviting atmosphere, a brunch franchise may be a great fit for you.
Just Love Coffee Café is a brunch franchise opportunity worth considering. Our unique menu draws in customers and keeps them coming back for more. Our innovative food offerings are centered around waffle irons, offering brunch-loving consumers Instagram-worthy dishes that are comprised of waffled omelets, waffled burritos, waffled sandwiches, waffled quesadillas, waffled hash browns, artisan waffles, and much more.
Business Acumen
While you don’t need formal business experience or an MBA to run brunch franchises, it certainly helps. Brunch franchises can be demanding, especially when it comes to managing costs and staffing. Franchisees who excel in this industry typically have a strong background in business, whether from prior experience or from education. Brunch franchises provide guidance, training, and support to our franchisees, so while business experience is helpful, it’s not vital. Your business acumen will take you far!
Attention to Detail
Brunch franchises are often focused on creating unique and memorable dining experiences, and attention to detail is critical to success. Franchisees who are detail-oriented, organized, and driven to create a flawless guest experience will excel in this industry.
If you possess the traits above, a brunch franchise may be a great investment for you. Here are some of the benefits of owning a brunch franchise:
Established Brand
By investing in a brunch franchise, you’ll be able to take advantage of an established brand with a proven track record. This can help you attract customers and build a loyal following more quickly than if you were starting your own restaurant from scratch. Just Love Coffee Café provides consumers with the expectation of specialty, hand-roasted coffee, knowledgeable baristas and staff, unique and delicious waffled menu items, and much more – no matter which location they visit.
Corporate Support
Brunch franchises typically offer extensive support to their franchisees. A good franchise will guide its franchisees every step of the way:
Assisting with finding the perfect location for your franchise and finding contractors for your build-out.
Building up to your grand opening will be an exciting time and we will assist you during your journey.
Guidance from marketing and advertising,
Helping you reach your financial and performance goals,
Training, ongoing operational support, and more. Corporate support can help you overcome obstacles and achieve success more quickly than if you were on your own.
Access to a Loyal Customer Base
Brunch franchises often have a loyal following of customers who are passionate about the brand. As a franchisee, you’ll be able to tap into this customer base and build a thriving business for yourself. Just Love Coffee Café customers love having brunch with friends and family or grabbing brunch to go at our brand. When you open a brunch franchise with Just Love Coffee Café, you will create a place in your community for loyal customers to visit while building a new customer base.
With its emphasis on food, hospitality, and guest experience, a brunch franchise can provide you with a rewarding and fulfilling career. So why not take the first step and explore the world of brunch franchises? Just Love Coffee Café is expanding and looking for potential franchisees like you.
If you are a barista with an entrepreneurial spirit, then the franchise business model is for you. If you don’t have a business degree or experience running a business, don’t let that deter you from living your dream to become a coffee shop owner. The corporate team at Just Love Coffee Café helps to ensure that our franchisees find success by giving them extensive training and guidance, but we also focus on their strengths.
Here are the top 4 qualities that can help you succeed in moving from a barista to owning your cafe.
1. A cafe owner has a strong passion:
When you are passionate about your career, you are mostly likely to find success. There are many different areas where our franchisees find passion in owning a Just Love Coffee Café, such as:
Passion for the Brand
Our franchisees are passionate about our brand because their values align with our mission. Just Love Coffee Café’s Founder, Rob Webb, started the business by hand-roasting coffee beans and using a portion of his profits to help families with their adoption expenses. Our brand has been giving back since its inception, and our franchisees donate to local charities and causes in their community.
Passion for Coffee
It’s not necessary to have a passion for coffee to run a Just Love Coffee Café franchise, but it helps. When you look forward to hand roasting coffee beans that are sustainably sourced from farmers worldwide, it makes a huge difference as opposed to just going through the motions of daily tasks. Some of our franchisees were even previously baristas. If your goal is to go from barista to coffee shop owner, then your passion for coffee already gives you a leg up to becoming a profitable entrepreneur.
Passion for People
Our customers at Just Love Coffee Café are like family. Whether they are regular or coming in for the first time, our franchise owners welcome all and treat everyone with respect and friendly hospitality.
2. Ability to Execute Systems and Processes
Another important trait our successful franchisees have is the ability, willingness, and adaptability to execute the franchise business model. The franchise business model is successful because there are systems and processes in place to ensure brand consistency. When customers visit a Just Love Coffee Café location, they have certain expectations of their visit. Following and executing these well-thought-out operations behind Just Love Coffee Café, such as recipes, supply chains, customer service, etc. are vital when you become a coffee shop owner.
3. Communication Skills
Having a good, honest, and open relationship with the Just Love Coffee Café corporate team is very important to our franchisees’ success. We are here to assist you in any way we can and by having an open line of communication with you, we are better able to serve you. Our franchise owners also are great communicators with their employees. Whether it is communicating about how to do their jobs, how to work with customers, or anything in between, building a good rapport and instilling trust in your employees is integral to finding success in owning a café. Franchisees must also be able to effectively communicate with their customers.
4. Strong Work Ethic
When you go from barista to coffee shop owner, your success depends on the effort you put into the business. As a barista, you probably are used to a fast-paced environment, have an acute attention to detail, and know how to work hard. The same will be true when you become a coffee shop owner. As a franchisee, the blueprint for running the business is already in place, but we need people with a strong work ethic to take the plan and run with it. Being your own boss is a dream come true, but it does not come easy — be ready to put in the hard work for the honor of working for yourself.
How You Can Become a Coffee Shop Owner
If you think you have what it takes to join the Just Love Coffee Café family and you possess the traits listed above, then you should start your journey to entrepreneurship with our brand. From barista to a coffee shop owner, we can help make your dreams of owning a café come true.
Contact us today by visiting https://justlovecoffeefranchise.com/.
Are you a coffee lover who wants to put your passion to good use and open your own coffee shop? Entrepreneurship is not always easy, but it definitely helps when you love what you do. Coffee shops can be community staples, providing much-needed caffeinated beverages to people in search of a morning, afternoon, or even evening pick-me-up.
When opening a coffee shop with a franchise, you’re going into business for yourself, but not by yourself. Multiple brands have the operations manual set in place, and all the kinks have been worked out of running a successful business. With your hard work and your business plan for a coffee shop implemented, you can achieve your goal of becoming your own boss.
You’re probably asking yourself, “how do I create a coffee business plan?” and “is there a coffee shop business plan template?” Well, you’re in the right place! We have outlined what you need to make a coffee shop business plan below.
What is a Coffee Shop Business Plan?
A business plan for a coffee shop is the plan that sets the foundation of your business. It works as a roadmap for how to run and grow your coffee shop. It will also help you receive financing for your business — by having a good, detailed business plan with the key development stages outlined, investors will feel confident in your business.
Your coffee shop business plan will also demonstrate the objectives and goals of your franchise and how you will achieve them.
Which are the sections of a coffee shop business plan?
Your business plan will need certain sections in it, such as
Executive Summary
Business Description
Market Analysis
Organization and Management
Service or Product Line
Marketing and Sales
Funding Request
Financial Projections
Appendix
1. Executive Summary
This is where you will summarize what your business is. Create a mission statement and explain the purpose of your business. You should also briefly summarize your management team, the products and services offered, and the problems your business will solve. This section should capture the reader’s attention and keep their interest to continue reading your business plan.
2. Business Description
In this section, you will provide more detail about your coffee shop business and display its strengths. Who is your target audience? What problems will your business solve? What advantages does your business have to be successful?
3. Market Analysis
What is the outlook of the coffee industry, and where does your business fit in? Here is where you will explain what your competition is doing and what their strengths are. How will you do it better?
4. Organization and Management
Your business plan needs an organizational chart to map out the people who will be helping you run your business. Explain how those people are going to contribute to the success of your business.
5. Service or Product Line
As a coffee shop owner, you’ll explain the coffee and food products you will be serving at your shop here.
6. Marketing and Sales
Attracting and retaining customers is how your business will thrive. Explain your marketing strategy and how you plan to get those customers.
7. Funding Request
Most entrepreneurs are in need of funding for their businesses. In this section, you will explain how much funding you need and what exactly you will use it for — equipment, build-out, salaries, bills, etc.
8. Financial Projections
Forecast your income statements, balance sheets, cash flow statements, and capital expenditure budgets. Tell the financial story of your business. What are your quarterly projections for the first year? Your projections should match your request for funding.
9. Appendix
This is where you will place your materials to support your plan, such as credit history, resumes, licenses, permits, legal documents, contracts, etc.
As a franchise owner of Just Love Coffee Café, you will gain the right to use the name, logo, and products of Just Love Coffee Café and benefit from brand recognition and national marketing. However, you still need to create a coffee shop business plan to explain how you will run your business and be successful.
Hopefully, this information gave you a good starting point as a coffee shop business plan template and a coffee shop business plan example.
Start your journey to entrepreneurship and become a Just Love Coffee Café franchise owner! Find out more information at https://justlovecoffeefranchise.com/
Coffee shops are attractive to investors because the coffee shop business model is frequently a simple one that has a quick return on investment, and is incredibly scalable.
The downside to that is the competition is fierce, it’s a very saturated industry, and it can be hard to stand out. So how has Just Love Coffee Cafe created a business model for a coffee shop that is not only unique but has proven to be a good investment?
Good Revenue Sources in Top Coffee Shop Business Models
The modern coffee business model does more than simply sell coffee. Today’s coffee shop business model has expanded to multiple revenue streams.
American coffee desires can be somewhat fickle, but they can also be steadfast. The cafe business model has to adapt to that. Food menus have to ebb and flow with the wants and trends of the American palate, which can turn on a dime.
The top coffee shops, like Starbucks, Dunkin Donuts, Tim Hortons, and Peet’s Coffee have surfed the waves of popular coffee trends. In some cases, they have set the trends themselves.
Common revenue streams in the coffee industry model include:
Hot and iced coffees, lattes, and espressos that will cater to seasonality.
Breakfast items like pastries, donuts, sandwiches, and oatmeal.
Lunch offerings like more sandwiches, wraps, cheese & crackers, or protein boxes.
None of these revenue streams require more of the square footage of the franchise locations that are already necessary to run the coffee shop business model. In this way, they bring in additional revenue without committing more resources.
Just Love Coffee Cafe is no different, and in fact, might have an advantage. The waffle iron-inspired menu has considerable flexibility with the menu to add additional food items—more so than baked goods or pastries. There’s also an aesthetic beauty to the foods that lend to posting on social media for organic brand recognition.
How Social Sense Should be Part of Every Good Coffee Shop Business Model
Speaking of social media, social sense is a critical component of every good coffee shop business model.
However, every franchise owner should remember it’s not only about online social interaction. After all, customers can’t drink their coffee online.
By nature, a coffee shop is a social endeavor. The franchise owner of a coffee shop with the mindfulness to build relationships with those in the community—from their frequent customers to their neighborhood businesses and city commerce partners—may find that community supporting them in return.
Just Love Coffee Cafe franchise owners are encouraged to be bigger parts of their communities, through important causes or charities that speak to them, but also through simple connection.
This can be by hosting fundraiser nights for school programs, joining fundraising drives for other businesses or charities, or contributing to outreach programs already developed by community leaders.
Being part of the fabric of the community means the franchisee’s face becomes a well-known thread within that fabric. Communities support their own in order to strengthen their local economies, and that includes the franchises in their neighborhoods.
Just Love Coffee Cafes have become successful parts of many communities throughout the 15 states in which we’ve opened nearly 50 locations. Our social consciousness is, in large part, the cornerstone for how we’ve integrated so well.
The Business Model Canvas Can Solidify a Good Coffee Shop Business Model
To develop a good business model of a coffee shop, one can use the business model canvas.
This is a strategic tool on a single page that helps define the business concept you’re creating—in this case, it’s a business model of a coffee shop.
On one side of the page, there’s the internal focus of the business, and on the other side, the external focus, i.e., the customer. Right between the two is the value proposition, where the business’s internal structure and external targets meet. This is where customers get the value the company provides in exchange for something, usually money.
The value proposition is foundational to every business. It’s why customers are interested in the coffee shop business model.
In the case of Just Love Coffee Cafe, they get coffee and maybe a delicious waffle or waffle-grilled sandwich, and the franchise owner satisfies another local customer’s hunger and coffee needs. They also get to meet another potential regular, sell a quality product, and invite the customer to stay and relax in the cafe-style seats for as long as they like. The franchise owner gets to make an impression.
The customer’s additional need for somewhere to work that’s not the home or office is met, and they also find a place where they can meet friends or colleagues, or simply spend time enjoying their delicious coffee and waffle.
The business model canvas can be further detailed to show how Just Love Coffee Cafe’s coffee shop business model is not just streamlined but enhanced to perform well in almost every market, which is why the franchise is thriving.
Consider a Just Love Coffee Cafe Franchise Investment
Just Love Coffee Cafe’s coffee shop business model is a unique combination of simple, scalable, and flexible, which is a big reason the franchise is growing at the rate it has been in the last couple of years.
The stores require only a small footprint to open, and a limited staff of just 5-6 at launch.
The business model is simple to operate and easy to scale in an industry worth $85.16 billion in 2022.
Our menu of hand-roasted coffee blends and specialty beverages are a big draw, especially with many of them developed in-house, giving Just Love Coffee Cafe a distinctive flavor.
Our full all-day menu is an additional revenue stream that’s unique in the coffee shop segment that adds to the average ticket price—$12-$16 per customer.
The menu has the advantage of being easy to cook, easy to control quality, and still provides customers with a unique product and a memorable experience.
Customers find our products so attractive, they routinely post on social media about them, organically growing our reach through word of mouth.
Just when you thought the coffee shop industry was too saturated for a unique and competitive franchise opportunity, Just Love Coffee Cafe has created a good coffee shop business model that’s simple, elegant, and looks very promising for investors. Interested? Contact us for more information!
Whether it’s a morning pick-me-up, a cure for the afternoon lull, or a way to keep the night going after dinner — people love their coffee. As an aspiring entrepreneur, I’m sure you can relate. Did you know that according to the National Coffee Association, 62% of Americans drink coffee every day? Not only do they drink coffee every day, but the average coffee drinker has three cups a day. These consumers are looking for convenient and delicious options to get their coffee fix. The coffee shop industry helps fulfill the needs of coffee drinkers, contributing to a $95.5 billion market in 2024 (Statista). Just Love Coffee Cafe is here to stay in the coffee industry.
8 Trends in the Coffee Shop Industry
Trend 1. Coffee Shop Sales in the U.S. Are Growing
With all these daily coffee drinkers, the market size of the coffee shop industry is expected to increase annually by 3.51% in 2023 and shows no sign of slowing down (Statista).
As of September 2024, coffee shop sales in the U.S. have risen 10% from pre-pandemic levels.
The market size of the coffee shop industry isn’t the only thing that is increasing — of those coffee shops, 46% of coffee shops have reached sales growth of 5% or more (Reuters).
And while more than half of all coffee consumers would rather skip their morning shower than their morning cup of coffee, it’s clear that the coffee shop industry is an industry that will be around for a long time (Huffington Post).
Trend 2. Consumers Want Their Coffee On the Go
It’s way more fun to stop and grab a hot, fresh cup of coffee than it is to make it at home. Spending on coffee at coffee shops is predicted to continue rising. Currently, coffee drinkers spend 79% of their coffee budget outside of the home (Statista).
Trend 3. Competition in the Coffee Shop Industry
Throughout the U.S., there are over 65,000 coffee shops (National Coffee Data). This makes for a lot of competition in the coffee shop industry. Consumers have many options to choose from, so it’s important to make sure your business stands out. Big brands like Starbucks and Dunkin’ may have name recognition, but consumers are looking for local coffee shops serving specialty coffee with a culture that gives back to their community.
Trend 4. Sustainability & giving back to the community Steams Ahead
Consumers are increasingly eco-conscious, and coffee shops are responding: Ethically sourced beans: Single-origin, fair trade, and shade-grown coffee will be in high demand.
Reusable packaging: Say goodbye to disposable cups! Shops will offer reusable options or encourage customers to bring their own.
Community impact: Brands like Just Love Coffee raised hundreds of thousands of dollars to support families through their adoption journey and giving back to their community by partnering with seven national non-profits.
Reduced waste: Look for composting programs, energy-efficient equipment, and plant-based alternatives like oat milk.
Trend 5. Specialty Coffee Brews Take Center Stage
Coffee connoisseurs are craving unique experiences. You’ll likely see:
Cold brew innovations: Nitro cold brew, flavored options, and cold foam variations will continue to pique interest.
Focus on techniques & single-origin: Expect detailed information about bean origins, roasting techniques, and flavor profiles.
Functional coffee: Coffee infused with adaptogens, nootropics, and other health-boosting ingredients is gaining traction.
Trend 6. Tech Brews Convenience: Technology is streamlining the coffee experience:
Mobile ordering and payment: Apps will allow for contactless ordering and skipping lines.
Subscription services: Get your regular fix delivered directly to your door.
AI-powered recommendations: Apps will suggest drinks based on your preferences and past orders.
Trend 7. Beyond the Store: Coffee shops are expanding into community hubs:
Dog-friendly cafes: Bring your furry friend for a pupuccino and socialization.
Focus on experiences: Live music, art exhibits, and workshops will draw in customers.
Co-working spaces: Remote workers will appreciate dedicated areas with Wi-Fi and comfortable seating.
Trend 8. Loyalty Gets Rewarded: Coffee shops are upping their loyalty game:
Personalized rewards: Programs will tailor offers and incentives to individual preferences.
Subscription-based loyalty: Exclusive benefits for regular customers.
Gamification: Earn points and badges for purchases and engagement.
Just Love Coffee Cafe is setting a difference in the Coffee Shop Industry trends
Why Choose Just Love Coffee Cafe when you are seeking to start your own shop in the Coffee Industry?
Differentiator 1: Award-Winning Brand
In 2014, 2015, and 2017, the Just Love Coffee franchise was named a finalist in the prestigious Roast magazine’s Roaster of the Year competition.
Differentiator 2: Passionate About Coffee
All of our coffees are small-batch hand-roasted specialty coffee, showing just how much passion we have for roasting coffee. The beans we use are sustainable and are legitimately sourced from farmers worldwide. Bags of our specialty roasted beans can even be found at Whole Foods and Fresh Market in certain markets— they are that good!
Differentiator 3: Unique Menu
Our innovative food offerings can’t be found anywhere else — they are centered around waffle irons! Our Instagram-worthy dishes are comprised of waffled omelets, waffled burritos, waffled sandwiches, waffled quesadillas, waffled hash browns, artisan waffles, and much more. Since 65% of adults drink coffee with their breakfast (E-Imports), consumers look forward to enjoying their coffee with their waffled breakfast. There is even a grab-and-go selection for hungry coffee drinkers on the move. Most coffee shops have limited menus and hours, but Just Love Coffee Cafe provides breakfast and lunch options that are available all day. This unique menu is one of the many reasons that Just Love Coffee Cafe is set apart from the competition in the coffee shop industry.
In Conclusion
The coffee shop industry is on track to continue rising, and coffee shop sales in the U.S. continue increasing. Consumers want their coffee on the go, and when they also have delicious food items to choose from while they’re there, it’s a win-win situation. With Just Love Coffee guests do not have to choose between specialty coffee and delicious entry items we offer both! A local, community-driven coffee shop like Just Love Coffee Cafe is the perfect opportunity for an entrepreneur to get in on the $95.5 billion coffee shop industry. Just Love Coffee Cafe has a stake in the coffee shop industry and is a great investment opportunity for people who want to be their own boss.
If your dream is to own your own coffee shop — now is the time to make that dream come true. The $95.5 billion coffee market is increasing, and 46% of coffee shops have reached sales growth of 5% or more this year (Reuters). The coffee shop industry seems to be caffeinated itself — it shows no signs of slowing down!
Here’s What You Need to know How to Open a Coffee Shop in 9 Steps:
1. Research the Coffee Market
When wondering what you need to open a coffee shop, the first thing you should know about is the coffee industry. What are your customer demographics? How does a coffee shop run? There are many resources online to help you better understand the business.
2. Create a Business Plan
A business plan demonstrates the objectives and goals of your franchise as well as how you will achieve them. When opening a coffee shop franchise, the franchisor will provide assistance that will be essential to writing your business plan and understanding the coffee shop business model. Your business plan will need certain elements in it, such as
Executive Summary
Business Description
Competitive Analysis
Marketing Plan and Sales Plan
Operations and Management
Financial Plan
Pro Forma
3. Coffee Cafe Startup Costs
If you’re looking for a lower-cost franchise opportunity, opening a Just Love Coffee Cafe can have a total investment range from $482,500 to $743,500. Just Love Coffee Cafe startup costs are low because of the build-out costs that are specifically designed to be lower than other coffee shops in the market, in order to get your franchise up and running sooner. Some of the items that make up the coffee cafe startup costs are the franchise fee, supplies, licenses, point-of-sale systems, signage, grand opening marketing, 1-2 months’ rent payment, 2 months of employee salaries, insurance, utilities, furniture, and more.
4. Secure Financing
Once your business plan is written, it’s time to access capital. There are many ways to finance a coffee shop franchise. Start with your personal savings, and with your business plan ready, you can potentially receive funding from a bank and the SBA.
5. Location, Location, Location
Site selection is one of the most important decisions you will make when it comes to what you need to open a coffee shop. In order to find the best location for your business, you need to understand your customer demographics. The costs associated with opening a freestanding coffee shop are relatively high, so we prefer to build new locations inline (in a retail building), end caps, and in strip malls. At Just Love Coffee, we have a designated real estate team that helps new owners with this vital process and handles all steps within this process.
6. Menu
The menu you offer is one of the primary strategies that will keep your customers coming back for more. At Just Love Coffee Cafe, our innovative menu, served all day, is centered around specialty coffee as well as waffle makers. This means you won’t need a full kitchen, your footprint will be smaller, Equipment leads are minimized, and rent will be lower. When it comes to what you need to open a coffee shop, the established, Instagram-worthy menu at Just Love Coffee Cafe is a recipe for success.
7. Hire A Positive Staff
Hiring members of your community can make your coffee shop more approachable and desirable to your customers. Be sure to look for people with a positive attitude and people who are willing to learn the business to keep things running smoothly and keep customers happy with their experience at your store. Just Love Coffee Cafe will provide guidance on hiring the best baristas and staff for your business.
8. Training
You don’t have to be a coffee expert or have an MBA to have what you need to open a coffee shop. At Just Love Coffee Cafe, our team will support you through the process and train you in how to correctly pull expresso shots, pour the coffee, how to cook and prepare our unique menu, how to use the machinery, learn the sales process, how to hire and train baristas, and much more. Intensive training will take place at our headquarters in Murfreesboro and our stores in Nashville, Tennessee.
9. Grand Opening
After training and upon completion of the development of your store, your Just Love Coffee Cafe franchise will be ready to open to the public and you can start serving specialty coffee and delicious food in a welcoming atmosphere. The corporate team at Just Love Coffee Cafe will help you build up to the grand opening and will be on-site that day to ensure a smooth launch into your business venture. What an exciting moment that will be!
It’s clear that a lot of research and hard work goes into opening a coffee shop even if your start it from scratch or if you buy a coffee business for sale in your area, but the potential to become a true community spot with a healthy ROI is well worth it. Before you decide to open a coffee shop franchise, make sure you’re prepared for this work by following the steps above regarding what you need to open a coffee shop.
Is Just Love Coffee Cafe be the coffee shop you’ve been dreaming of owning? If so, please visit https://justlovecoffeefranchise.com/ to turn your dream into a reality.
