Prepare your Coffee Shop Business Plan for 2024

by | Franchise

Are you a coffee lover who wants to put your passion to good use and open your own coffee shop? Entrepreneurship is not always easy, but it definitely helps when you love what you do. Coffee shops can be community staples, providing much-needed caffeinated beverages to people in search of a morning, afternoon, or even evening pick-me-up.

Download your Free Coffee Shop Business Plan here

When opening a coffee shop with a franchise, you’re going into business for yourself, but not by yourself. Multiple brands have the operations manual set in place, and all the kinks have been worked out of running a successful business. With your hard work and your business plan for a coffee shop implemented, you can achieve your goal of becoming your own boss.

You’re probably asking yourself, “how do I create a coffee business plan?” and “is there a coffee shop business plan template?” Well, you’re in the right place! We have outlined what you need to make a coffee shop business plan below.

What is a Coffee Shop Business Plan?

A business plan for a coffee shop is the plan that sets the foundation of your business. It works as a roadmap for how to run and grow your coffee shop. It will also help you receive financing for your business — by having a good, detailed business plan with the key development stages outlined, investors will feel confident in your business.

Your coffee shop business plan will also demonstrate the objectives and goals of your franchise and how you will achieve them.

Which are the sections of a coffee shop business plan?

Your business plan will need certain sections in it, such as

  • Executive Summary
  • Business Description
  • Market Analysis
  • Organization and Management
  • Service or Product Line
  • Marketing and Sales
  • Funding Request
  • Financial Projections
  • Appendix

1. Executive Summary

This is where you will summarize what your business is. Create a mission statement and explain the purpose of your business. You should also briefly summarize your management team, the products and services offered, and the problems your business will solve. This section should capture the reader’s attention and keep their interest to continue reading your business plan.

2. Business Description

In this section, you will provide more detail about your coffee shop business and display its strengths. Who is your target audience? What problems will your business solve? What advantages does your business have to be successful?

3. Market Analysis

What is the outlook of the coffee industry, and where does your business fit in? Here is where you will explain what your competition is doing and what their strengths are. How will you do it better?

4. Organization and Management

Your business plan needs an organizational chart to map out the people who will be helping you run your business. Explain how those people are going to contribute to the success of your business.

5. Service or Product Line

As a coffee shop owner, you’ll explain the coffee and food products you will be serving at your shop here.

6. Marketing and Sales

Attracting and retaining customers is how your business will thrive. Explain your marketing strategy and how you plan to get those customers.

7. Funding Request

Most entrepreneurs are in need of funding for their businesses. In this section, you will explain how much funding you need and what exactly you will use it for — equipment, build-out, salaries, bills, etc.

8. Financial Projections

Forecast your income statements, balance sheets, cash flow statements, and capital expenditure budgets. Tell the financial story of your business. What are your quarterly projections for the first year? Your projections should match your request for funding.

9. Appendix

This is where you will place your materials to support your plan, such as credit history, resumes, licenses, permits, legal documents, contracts, etc.

As a franchise owner of Just Love Coffee Café, you will gain the right to use the name, logo, and products of Just Love Coffee Café and benefit from brand recognition and national marketing. However, you still need to create a coffee shop business plan to explain how you will run your business and be successful.

Hopefully, this information gave you a good starting point as a coffee shop business plan template and a coffee shop business plan example.

Start your journey to entrepreneurship and become a Just Love Coffee Café franchise owner! Find out more information at

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