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Why an Entrepreneur Opened a Just Love Coffee Franchise instead of Going it Alone

Why an Entrepreneur Opened a Just Love Coffee Franchise instead of Going it Alone

Innovative coffee franchise continues to expand national footprint as community-minded entrepreneurs fall in love with the concept

Many people come to Nashville, Tennessee, looking to jumpstart their careers as songwriters on Music Row, but Dee Chernicky came for the coffee.

An experienced entrepreneur based in Northwest Florida, Chernicky was thinking about opening an independent coffee shop in her community when she decided to investigate the buzzy Nashville coffee scene for ideas. It didn’t take her long to discover Just Love Coffee franchise – and before she knew it, she fell in love.

Just Love Coffee franchise owner in front of her Destin location

It’s easy to see why. Just Love Coffee franchise is the perfect business for community-minded entrepreneurs who want to serve exceptional coffee, an innovative full daypart menu cooked on a waffle iron and give people a place to gather, enjoy, work and relax – day-in and day-out.

Cherniky just celebrated the grand opening of her first Just Love Franchise location in Destin, Florida, and her local newspaper, The Destin Log was on hand to cover the event. Here are some highlights from the article:

Customers poured into the bright, open-concept cafe early opening morning to get a taste of the franchise’s two main offerings, coffee and waffles. Dee Chernicky, former owner of Shake’s Frozen Custard in Destin, opened Just Love after seeing a need for larger coffee shops in the area for meetings and small gatherings.

Chernicky, whose son owns Tango 3 Coffee Company in Niceville, said it was while on a trip to Nashville to learn about the area’s coffee shops that she stumbled upon the Just Love Coffee franchise. A local pastor, Chernicky then decided to ditch the idea of an independent cafe and move forward with starting Just Love in Northwest Florida.

“Just Love Coffee is an upscale coffee cafe with a stage so we can have live music,” Chernicky said. “The atmosphere is really nice. It’s 3,600 square feet and inside and out we can seat 110 to 120.

“It’s the Christian lifestyle that we are about,” she continued. “We’ll have open mic night and Bible trivia.”

Just Love Coffee is unlike anything else in the booming coffee shop segment

Founded in 2009 as an online coffee service to help raise funds for families seeking to adopt children, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.

“Just Love Coffee & Eatery is truly unlike other coffee shop experiences on the market today,” says Robb Webb, CEO and founder of Just Love Coffee. “Most coffee shops are directed toward the connoisseurs, while Starbucks and Dunkin’ Donuts have a product for the masses. We fill the niche that is somewhere in the middle, which is currently wide open and needs some disruption. Our coffee can satisfy the elitist of coffee connoisseurs — we can tell them the story of how we source the beans, how we only buy fair trade coffee through reputable third market vendors and how we then roast our beans by hand — but our customer service can satisfy the person whose preference is a cup of Folgers. There’s so much room to grow, as far as the market, that I really see Just Love Coffee Cafe taking off this year and beyond. We hope to be in hundreds of communities in the coming years because we know that there is a wide open space for us to succeed.”

Ready to bring a Just Love Coffee to your community?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Menu’s Unique Appeal Positions It as Revenue Driver

Just Love Menu’s Unique Appeal Positions It as Revenue Driver

Breakfast and other options appeal to patrons throughout the day, bringing them in, keeping them longer and boosting ticket totals

Convenience is the watchword for people who want their coffee fix and want it fast. That’s why the demand for specialty coffee shops has never been higher. Coffee-only venues, however, can’t capitalize on another consumer demand: food. A Just Love Coffee franchise can, however, and that’s why the brand continues to grow across the United States.

“While many people want to run in, grab their coffee and head out to their next destination, lots of others want to grab breakfast, lunch or a snack,” explains D.J. Smith, Marketing Director. “Just Love’s fun, accessible and all-day menu adds to our outstanding coffee selections to meet the needs of both consumer sets.”

Capturing the underserved AM eatery segment

While other brands do offer food, it’s usually heavy on the dessert side, or it’s prepackaged sandwiches and salads. Every Just Love Coffee franchise, on the other hand, has a wide array of sandwiches, salads and entrees that works for breakfast or any other meal.

“People like to eat breakfast out once a week, sometimes more often than that,” Smith says. “They want to find a place where they can get great food, and also their coffee beverage of choice. A Just Love handles both requests and also gives them a relaxing, friendly place to hang out while they enjoy their meal. That sets us apart in a big way from other specialty coffee brands.”

Food offerings lead to higher ticket totals

In addition, having a menu that works throughout the day means that someone coming in just for a coffee might opt to get lunch, as well, or to pick something up to take home. The result is an expanded opportunity to boost every ticket total all day long.

“Just Love’s coffee and food menus are designed to work well together, so that someone who’s looking at one can find something equally tempting on the other,” Smith says. “By offering coffee and food, and doing it in a way that’s organic and planned, Just Love gives every franchise owner the opportunity to see a steady stream of business and revenue from open to close every day.”

After the launch of two successful locations in Brentwood, Tennessee, and Nashville, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Franchise Owner Conference Highlights Strong Growth

Just Love Franchise Owner Conference Highlights Strong Growth

Ongoing evolution and growth strategy insights are high points of annual meeting designed to connect owners and foster collaboration

Annual conferences, no matter what the industry, can be long and boring. Or they can be short, informative and energizing, as was the recently wrapped Just Love Coffee franchise owners’ meeting.

The event, which will be the flagship of a growing number of in-person conferences that will bring together franchises in different markets for training and other operational initiatives, set the tone for what Just Love Coffee franchise owners can expect in their gatherings.

Just Love Coffee franchise coffee shop

Forging friendships, sharing best practices

Because it was another first for the growing brand, it was important to convey a lot of information, but also allow franchise owners to get to know each other and begin to share insights and best practices, says D.J. Smith, Marketing Director.

“We wanted to make sure that owners got to meet everyone on the corporate team, including people they’ve spent time talking to and emailing with, but may not have met in person,” Smith says. “And we also wanted to build in some time for them to meet with each other. Starting a business can be a lonely endeavor sometimes, and having those supportive relationships with others who are in the trenches alongside you is something we very much encourage.”

Seeing what’s coming helps create buy-in

The event also saw presentations on everything from sales and marketing to architectural designs and design elements for both new and existing Just Love coffee café franchise locations. That mix of back-office information, along with what’s going to be happening out front with the look, feel and offerings of every Just Love, created a strong sense of where the brand is going. It also helps franchise owners stay connected.

“We are all driving in the same direction, and that means keeping lines of communication open and letting people know what great ideas are percolating for Just Love’s future,” Smith says. “When we can get everyone in one room, show them want we’re working on and get their input and ideas, it creates the kind of synergy that has helped Just Love grow so rapidly, and will keep it expanding in communities all across the country.”

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Coffee Franchise’s Multiple Differentiators Create Strong Brand Value

Just Love Coffee Franchise’s Multiple Differentiators Create Strong Brand Value

A compelling food offering and highly curated coffees allow Just Love to stand out in the crowded, white-hot coffee franchise landscape

There is a big difference between being on-trend and trendy. In the coffee franchise world, “trendy” often translates to a focus on style more than substance. But consumers crave authenticity, and that’s why Just Love Coffee franchise owners are seeing their businesses grow.

“Just Love offers the opportunity to operate a business that satisfies the coffee purist, because it’s bean-centric,” explains David Sparks, Franchise Sales Manager. “And it’s a brand that has created a dynamic, all-day food offering, all within a physical space that’s warm and inviting.”

Just Love Coffee franchise cup of coffee

Coffee is first and foremost

Many coffee franchises in the market are built around specific offerings, often sugar-heavy drinks using the same bean blend — same taste, any location. That doesn’t remotely compare to the expertise that Just Love Coffee franchise owners can bring to the table.

“If someone wants a flavored latte, you can get that created in multiple ways at Just Love,” Sparks explains. “We have the different milks and add-in’s, so there are options. The coffee purist, or even someone who’s a more casual coffee drinker, is able to play and customize their beverage. They learn quickly that Just Love is serious about coffee, and that builds loyalty.”

Food program enhances visibility

At the same time, Just Love Coffee franchises stand out because of a unique food offering that’s far more than “grab and go” pastries and desserts, yet remains approachable for customers and affordable for owners.

“If you go into most chain coffee shops, you have very few food choices. You rarely ever find a breakfast menu, for instance. A Just Love Coffee franchise offers a diverse, fresh menu all day long, which draws in more business while also creating another revenue stream. And with the continued rise of third-party delivery services, being able to offer both food and coffee beverages means even more revenue for Just Love franchise owners.”

After the launch of two successful locations in Brentwood, Tennessee, and Nashville, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love Continues Robust National Expansion

Just Love Continues Robust National Expansion

Outstanding coffee and food, great ambiance and strong mission of community support combine to create interest among forward-thinking entrepreneurs

Just Love Coffee Cafe is on track to award at least a dozen new coffee cafe franchises in 2018, positioning the growing brand at the forefront of the $12 billion U.S. coffee-shop industry.

The Nashville-based brand has seen strong local growth since debuting in 2009 as an online coffee service shop to help raise funds for families seeking to adopt children. Thanks to a business model that’s accessible to experienced and new franchise owners alike, Just Love is seeing strong interest across the United States, says President Alan Thompson.

Just Love Coffee Latte

All geographic areas open to franchise development

“Just Love has already exceeded its growth goal for 2018, and more potential franchise owners are in the pipeline,” Thompson says. “From its humble beginnings as a nonprofit, Just Love has become a powerhouse franchise opportunity and is creating excitement in very diverse markets that range from urban cores to suburban areas. That shows the viability and promise of the concept to succeed in every kind of population setting.”

New locations soon will open in Michigan, Texas and Georgia, while Tennessee growth is occurring in Knoxville as well as through infill expansion in Just Love’s home territory in and around the booming metro-Nashville market.

Brand poised to excel in a competitive sector

Many factors explain the explosive growth in Just Love Coffee Cafe franchise locations. The rise of major chains has created a coffee culture in the United States while also getting consumers used to paying higher prices for specialty blends. At the same time, the limited food menu of many national chains created an opening for a model that would not only offer outstanding coffee, but also provide a full breakfast and lunch menu available all day long.

Just Love Coffee Plain Jane

Just Love has grabbed that opening and run with it. A fun, quirky menu, with many items made on waffle irons, is easy to execute and gives franchise owners close to a 50-50 mix on food vs. beverage sales, creating higher revenue and a resulting larger profit margin. Another financial plus is the attractive initial-investment price point, which starts at just over $200,000 — the same or even lower than coffee-oriented brands that don’t offer food.

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.

Just Love’s Nashville Growth Is Template for In-Market Expansion

Just Love’s Nashville Growth Is Template for In-Market Expansion

High-visibility franchise locations create consumer interest as well as business opportunities for entrepreneurs who want a scalable, on-trend brand

A good location is foundational to business success. While that’s true for most any kind of operation, it’s especially valid in the booming coffee-shop sector, where even the best-known brands can struggle if they’re not in front of consumers.  That’s why Just Love Coffee Cafe’s continued growth in its hometown of Nashville serves as a model for continued expansion nationwide.

“We’ve been able to go from one coffee cafe franchise to several thanks to strong franchise owner partnerships, and also because of very aggressive and focused work on finding the right real estate,” says Kevin Bauerle, Director of Franchise Development. “As a relatively new brand, we wanted to build our strategy for growth in major markets here at home, and that’s been going very well.”

Womlete

Creating territories with multiple opportunities

The goal for every Just Love Coffee cafe franchise, regardless of community size, is to be in a market where it can draw from residential areas, nearby businesses and even entertainment venues as much as possible. That creates a steady stream of business throughout the day and evening, setting the franchise owner and his or her team up for ongoing revenue vs. unpredictable peaks and valleys.

“If you’re in the center of things, people are going to gravitate to you,” Bauerle explains. “In Nashville, we have a Just Love franchise location that benefited from the nearby CMA Music Festival downtown, for instance. That’s not going to be the case everywhere, of course, but finding the optimal real estate in terms of steady business is a major factor for our search teams when they work with new franchise owners.”

Metro growth can be replicated in suburban areas

Just Love Coffee Nashviille

Just Love Coffee cafe franchises also are popping up in suburban areas adjacent to major metro markets. They too are benefiting from this targeted approach to real estate based on population and other research metrics.

“In a suburban area, we know that we’re going to pursue shopping areas that see all-day foot traffic,” Bauerle says. “Those with multiplexes and other entertainment venues are ideal, because they bring people in outside the 9-to-5 window. When we establish a franchise location in those kinds of areas, those owners will see the same kind of benefits that their urban counterparts do.”

After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.

Ready to open a Just Love Coffee franchise?

For in-depth details about the Just Love Coffee franchise opportunity, download the free franchise report. You also can learn more by visiting our franchise research pages.