Family-friendly, fun vibe sets Just Love apart from other players in the booming coffee cafe franchise sector, as these Austin owners are finding out
Just Love Coffee Cafe franchise owners come from all walks of life — that’s one of the amazing things about the business. It has a strong appeal to all kinds of people, both as customers and as franchise owners. For Austin, Texas, residents Chad and Marie Talley, the idea of owning a business that fit in beautifully with their lifestyle and community was too good to pass up.
What led to your decision to open your own small business?
Chad: I’ve been working for Dell for the past 11 years and currently am a Director of Global Process Engineering. I have a strong management and business background, and I also teach and mentor a college and career class at our church. I wanted to find a way to combine my experience and mentoring in a way that would also work as a business. Just Love offers us that.
Marie: I also work with Chad as a mentor for young adults and have spent the past 10 years at home with our four children. My background is as an operations manager, including time overseeing the planning, purchasing and logistics of a robotics company. Like Chad, I wanted to bring the skills I have developed to a business that we would own, but that would also be a meaningful space for ourselves, our friends and community.
How did you find out about the Just Love Coffee Cafe brand?
Chad: We had been talking about opening our own business and were really just toying around with the idea — we hadn’t settled on any particular concept or what that would look like. I had a work-related trip planned in Nashville, and so I was doing some searches to find activities in the area where I’d be staying. I came across one of the Just Love locations there, and after visiting I found out there were franchising opportunities. From there, the pieces began to fall into place.
What made Just Love stand out for you?
Chad: We like that Just Love is integrated into the communities where it has locations. It’s a part of something, and we want to have a business that ties into our relationships with schools, friends, church and everything else. Now our work life can be a part of that larger picture.
Marie: I like the heart of it. We had talked about starting a coffee shop, but nothing beyond that as an idea. When we saw Just Love, both in terms of what it started out doing and what it looks like, we realized that it was very close to what we would want our business to look like. Why recreate the wheel? These people weren’t just serving coffee, they were serving the community. They want to better the community. We saw what they believed, and it matched completely with what we wanted.
How do you see your business plugging into your community?
Chad: So many ways. One big aspect of Just Love is “coffee with a purpose.” They began with the premise of helping people with adoption and have grown to be supportive of so many other worthy organizations. At the same time, they have built a business model that is financially rewarding to franchise owners. We see ourselves doing the same thing, on a smaller level, with the many community groups here that need support. We’re passionate about helping others, and we want people to have a place where they also can support their own passions. The culture of Just Love matches the culture that Marie and I want to grow; it’s more than just offering a product, but what they’re all about.
How has the corporate team engagement helped?
Chad: They have been a fantastic resource. We’ve been looking at several sites, and they were with us as we closed in on a location in the North Austin area. We are glad to have that support, because I am still working at my Dell job and Marie is still shifting back into workforce mode and still focused on our children. This is a big life transition for us, and they are helping us so that anything we face doesn’t create bigger challenges. Now we’re gearing up to get open this fall and are so excited about what’s next for us and for Just Love in Austin.
After the launch of two successful locations in Brentwood and Nashville, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of an exciting business opportunity in the $12 billion U.S. coffee shop industry.