Outstanding coffee is one of many differentiators for Just Love, which is why franchise owners are building business even in the most competitive markets
The United States, its urban areas in particular, doesn’t lack for coffee shops. Even so, some are far better than others, and that’s because they have found ways to stand out and meet consumer demand in attention-getting, positive ways. Every Just Love Coffee Cafe franchise falls into that category, because at Just Love the coffee is the linchpin of a business that offers so much more.
“Just Love was created because our founders love great coffee, and also because they believed that a business can do more than offer great products; it can be a true community asset,” says Alan Thompson, President. “Just Love Coffee Cafe franchise owners show how that’s possible every day.”
First, there’s the coffee
Just Love’s award-winning roasters have created multiple high-end specialty blends for Just Love and have done so without being fussy or elitist. Many retailers, including Whole Foods, have noticed these clean, bright flavors and now carry Just Love-branded products on their shelves. Coffee-driven millennials and other enthusiasts have gravitated to them as well, allowing Just Love franchise owners to enjoy additional income through a thriving bean-retail business.
“Because we work with growers around the world to obtain organic, fair-trade beans, we further Just Love’s mission of creating a loving culture,” Thompson says. “Just Love proves that you can have the highest quality coffee without the pretentiousness — treat every customer with dignity and respect, and they’ll enjoy every visit.”
Ambiance also a key differentiator
Also setting Just Love apart is its vibe, which founder Rob Webb wanted to be family friendly and casual, in line with his original concept of a business geared toward helping people create and grow families. The result is a cafe that allows families and friends to meet up and unwind rather than rush in, order from a harried barista and be hustled back out. Whether it’s a casual business meeting or date night, Just Love has created a relaxed, inviting space similar to European style coffee shops.
Food offerings also create buzz and interest
Certainly not last is Just Love’s diverse food offerings, available all day long. A fun, quirky menu, with many items made on waffle irons, is easy to execute and gives franchise owners close to a 50-50 mix on food vs. beverage sales, creating higher revenue and a resulting larger profit margin.
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2018. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.