You’ve worked hard and have a good head for business, and you’re ready to take the next step to find out how to own a coffee franchise. Owning a coffee franchise is a big decision to make, and it’s crucial to establish a solid base of information when you decide to make the move.
Knowing which questions to ask gets you off on the right foot and helps to ensure that your franchise experience is a fulfilling and rewarding one.
This guide gives you a handy reference tool to help you get started on your journey. It gives you a head start in how toown a coffee franchise and fall in love with the experience. In this article, you’ll get details on some of the first questions any potential franchise owner should ask.
These questions are sparks: they light fires and generate discussion, which can help you come to an informed and well-rounded decision.
So, how toown a coffee shop franchise?
Step 1. Which Coffee Franchisors Share My Values?
Values might not be the first thing that pops into your head when you think about how to own a coffee franchise. But understanding which core principles your potential franchise support team shares is important if you want to have a long and happy experience.
First, what’s the franchisor’s approach toward coffee and food? Quality products and presentations are essential. And, does the franchise brand support and enhance the communities it serves?
Thriving coffee franchise owners make their stores a part of the neighborhood and foster a sense of togetherness and belonging. Doing so attracts and keeps customers, and it’s a great way to add value to any community.
Just Love Coffee believes in giving back. They settle for nothing less than top-notch coffee and food, and they are equally passionate about providing support to their neighbors.
Step 2. What Kind of Capital Do I Need to Own a Coffee Franchise?
Have you thought about what you’ll need to invest to build and maintain your franchise? Of course you have; when you set out to find details on how to own a coffee franchise, the opportunity to make money is likely one of the primary reasons you begin the journey.
So it makes sense that one of your first questions should be how much capital you’ll want to have available when you jump into the franchise game.
Every situation is different, of course, and each franchise is unique. It’s possible to get some general figures to determine your investment requirements ahead of time, though. For example, to own a Just Love Coffee franchise generally requires a total liquid investment of $ 323,100 to $497,000 and average opening time of 6 months, which keeps the price tag within reach of many potential owners. Do your research on total estimated costs to help narrow your list of potential franchises to consider.
Step 3. Where Should I Locate My Franchise?
The best business plan and the most appealing franchise opportunity in the world still require a good location to succeed.
A coffee franchise that offers high-quality food and beverages can thrive if located on the right corner or in a shopping center that attracts your target clientele.
You’d better believe that the old cliché of “location, location, location” should be one of your most important areas to research when finding out how to own a coffee franchise.
Picking out your franchise’s dream location is crucial, and it’s also a lot of fun. This is your chance to let your imagination wander a little. Keep an eye out as you travel around town, and make a note of possible sites.
Conduct research on demographics and traffic at your potential store locales—what sort of clientele live or work around them? Are there future building projects nearby that might impact your growth? Picture how your future franchise might look in each location.
Step 4. What Do Current Coffee Franchise Owners Have to Say?
Owning a coffee franchise is a serious commitment. It’s an investment of time and money, and the more you know about the experience before you begin, the better your chances of thriving.
Fortunately, you have a priceless resource upon which to draw, and they’re available to help you get the details you need. Got some questions about operations, franchisee–franchisor relations, or any other concern? Ask a current franchise owner!
Existing franchise owners are the perfect information source when you’re interested in getting into the game. They’ll be happy to tell you the ins and outs of the franchise; there’s no faster way to find out how smoothly the operation runs than to ask an owner.
Just Love Coffee franchise owners can answer any questions you might have, and our onboarding process includes discussion and site visits with current owners. Every new franchise enhances the Just Love Coffee brand, and they are interested in your growth, just as you are.
Step 5. Once I Decide to Own a Coffee Franchise, How Do I Grow With It?
You’re considering franchise ownership, so you’re ambitious and likely enjoy following and implementing best practices. Just Love Coffee provides franchise owners with a well-honed business model; but also values innovation and encourages owners to continually strive to serve their customers in the best manner possible.
Have you got some notions on how to improve some things? Start stockpiling those ideas, and keep them coming. Watch how other franchises conduct business, and share your thoughts with your franchisor support team.
Idea sharing is a fun and valuable process, and it keeps franchises like Just Love Coffee developing and improving.
Answering Your Questions About How to Own a Coffee Franchise
And there you have it. Once you’ve decided to investigate owning a coffee franchise, it’s essential to ask the right questions to help you get started on the right foot. Our guide gives you foundational questions that set you on the right path.
Use these questions on how to own a coffee franchise to begin your journey, and build on the answers to ask additional questions. Before you know it, you’ll have created your plan and will be ready and raring to venture into franchise ownership.
When you choose the franchise route, you tap into an established business with plenty of support on how to open a coffee shop. You can leverage a tried-and-tested business model to get started, instead of going through the process alone.
A franchise coffee shop gives you an advantage to learn from those who have started a coffee shop from scratch. These business-minded folks understand the risks and know what it takes to manage them.
Franchisors with a well-established franchise program know how to guide you through many of the decisions you need to make on how to start a coffee shop. And you have plenty of support available before you open, when you launch and as you grow your business.
Think of your coffee shop business plan like a road map. It keeps you focused on what you want to achieve, how to get there and how to overcome barriers along the way.
A clearly defined coffee shop business plan also defines your why. It spells out the purpose of your business, what matters most to you and what motivates everything you do. Your why gives you the energy to move forward, even when faced with challenges. It’s also what separates you from your competition.
Get to know a coffee shop founder who turned his why into a community-minded franchise business that gives back to its neighbors every day.
Here are essential sections to include in your coffee shop business plan.
You can take the hassle out of starting a business on your own by investing in a coffee shop franchise. This approach offers plenty of opportunities to become part of a brand with an established reputation.
You can take advantage of support and training programs you need to launch your business. The right business model also offers avenues to tap into sustainable ways to build potential revenue streams or develop new ones.
A franchise coffee shop gives you a chance to touch every piece of the business. You control everything from revenue generation and overhead expenses to shaping the right customer experience and building loyalty in your community.
Take advantage of the opportunity to connect with a brand that speaks to you and the community you want to serve. The right fit offers plenty of ways to mold your business into what you want it to be.
Low overhead gives first-time entrepreneurs an opportunity to make the most of their investment. Multi-unit investors can take advantage of well-defined ways to scale up the business to quickly boost potential returns.
Coffee shop franchise concepts that go beyond caffeinated beverages expand your potential revenue streams. That means a food program that works all day, delivery and catering services, loyalty programs, even swag sales.
You invest more than money in a coffee shop franchise. It also demands hard work, dedication and perseverance. That’s why it’s important to look for a brand with a mission that aligns with your own values.
Your business is more than just a potential revenue generator. It’s an important part of your community. You have the chance to make your coffee shop the go-to destination for almost every demographic of coffee drinker – from Gen Zs to the older crowd and everyone in between.
Innovative coffee franchise continues to expand national footprint as community-minded entrepreneurs fall in love with the concept
Many people come to Nashville, Tennessee, looking to jumpstart their careers as songwriters on Music Row, but Dee Chernicky came for the coffee.
An experienced entrepreneur based in Northwest Florida, Chernicky was thinking about opening an independent coffee shop in her community when she decided to investigate the buzzy Nashville coffee scene for ideas. It didn’t take her long to discover Just Love Coffee franchise – and before she knew it, she fell in love.
It’s easy to see why. Just Love Coffee franchise is the perfect business for community-minded entrepreneurs who want to serve exceptional coffee, an innovative full daypart menu cooked on a waffle iron and give people a place to gather, enjoy, work and relax – day-in and day-out.
Cherniky just celebrated the grand opening of her first Just Love Franchise location in Destin, Florida, and her local newspaper, The Destin Log was on hand to cover the event. Here are some highlights from the article:
Customers poured into the bright, open-concept cafe early opening morning to get a taste of the franchise’s two main offerings, coffee and waffles. Dee Chernicky, former owner of Shake’s Frozen Custard in Destin, opened Just Love after seeing a need for larger coffee shops in the area for meetings and small gatherings.
Chernicky, whose son owns Tango 3 Coffee Company in Niceville, said it was while on a trip to Nashville to learn about the area’s coffee shops that she stumbled upon the Just Love Coffee franchise. A local pastor, Chernicky then decided to ditch the idea of an independent cafe and move forward with starting Just Love in Northwest Florida.
“Just Love Coffee is an upscale coffee cafe with a stage so we can have live music,” Chernicky said. “The atmosphere is really nice. It’s 3,600 square feet and inside and out we can seat 110 to 120.
“It’s the Christian lifestyle that we are about,” she continued. “We’ll have open mic night and Bible trivia.”
Just Love Coffee is unlike anything else in the booming coffee shop segment
Founded in 2009 as an online coffee service to help raise funds for families seeking to adopt children, Just Love Coffee Cafe has blossomed into a franchise concept with multiple locations open in the fast growing metropolitan area of Nashville, Tennessee. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee Cafe is an opportunity for first-time and experienced entrepreneurs, as well as savvy investors to get in on the ground floor of the most exciting investment opportunity in the $12 billion U.S. coffee shop industry.
“Just Love Coffee & Eatery is truly unlike other coffee shop experiences on the market today,” says Robb Webb, CEO and founder of Just Love Coffee. “Most coffee shops are directed toward the connoisseurs, while Starbucks and Dunkin’ Donuts have a product for the masses. We fill the niche that is somewhere in the middle, which is currently wide open and needs some disruption. Our coffee can satisfy the elitist of coffee connoisseurs — we can tell them the story of how we source the beans, how we only buy fair trade coffee through reputable third market vendors and how we then roast our beans by hand — but our customer service can satisfy the person whose preference is a cup of Folgers. There’s so much room to grow, as far as the market, that I really see Just Love Coffee Cafe taking off this year and beyond. We hope to be in hundreds of communities in the coming years because we know that there is a wide open space for us to succeed.”
Ready to bring a Just Love Coffee to your community?
Breakfast and other options appeal to patrons throughout the day, bringing them in, keeping them longer and boosting ticket totals
Convenience is the watchword for people who want their coffee fix and want it fast. That’s why the demand for specialty coffee shops has never been higher. Coffee-only venues, however, can’t capitalize on another consumer demand: food. A Just Love Coffee franchise can, however, and that’s why the brand continues to grow across the United States.
“While many people want to run in, grab their coffee and head out to their next destination, lots of others want to grab breakfast, lunch or a snack,” explains D.J. Smith, Marketing Director. “Just Love’s fun, accessible and all-day menu adds to our outstanding coffee selections to meet the needs of both consumer sets.”
Capturing the underserved AM eatery segment
While other brands do offer food, it’s usually heavy on the dessert side, or it’s prepackaged sandwiches and salads. Every Just Love Coffee franchise, on the other hand, has a wide array of sandwiches, salads and entrees that works for breakfast or any other meal.
“People like to eat breakfast out once a week, sometimes more often than that,” Smith says. “They want to find a place where they can get great food, and also their coffee beverage of choice. A Just Love handles both requests and also gives them a relaxing, friendly place to hang out while they enjoy their meal. That sets us apart in a big way from other specialty coffee brands.”
Food offerings lead to higher ticket totals
In addition, having a menu that works throughout the day means that someone coming in just for a coffee might opt to get lunch, as well, or to pick something up to take home. The result is an expanded opportunity to boost every ticket total all day long.
“Just Love’s coffee and food menus are designed to work well together, so that someone who’s looking at one can find something equally tempting on the other,” Smith says. “By offering coffee and food, and doing it in a way that’s organic and planned, Just Love gives every franchise owner the opportunity to see a steady stream of business and revenue from open to close every day.”
After the launch of two successful locations in Brentwood, Tennessee, and Nashville, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee is an ideal investment for new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
Ongoing evolution and growth strategy insights are high points of annual meeting designed to connect owners and foster collaboration
Annual conferences, no matter what the industry, can be long and boring. Or they can be short, informative and energizing, as was the recently wrapped Just Love Coffee franchise owners’ meeting.
The event, which will be the flagship of a growing number of in-person conferences that will bring together franchises in different markets for training and other operational initiatives, set the tone for what Just Love Coffee franchise owners can expect in their gatherings.
Forging friendships, sharing best practices
Because it was another first for the growing brand, it was important to convey a lot of information, but also allow franchise owners to get to know each other and begin to share insights and best practices, says D.J. Smith, Marketing Director.
“We wanted to make sure that owners got to meet everyone on the corporate team, including people they’ve spent time talking to and emailing with, but may not have met in person,” Smith says. “And we also wanted to build in some time for them to meet with each other. Starting a business can be a lonely endeavor sometimes, and having those supportive relationships with others who are in the trenches alongside you is something we very much encourage.”
Seeing what’s coming helps create buy-in
The event also saw presentations on everything from sales and marketing to architectural designs and design elements for both new and existing Just Love coffee café franchise locations. That mix of back-office information, along with what’s going to be happening out front with the look, feel and offerings of every Just Love, created a strong sense of where the brand is going. It also helps franchise owners stay connected.
“We are all driving in the same direction, and that means keeping lines of communication open and letting people know what great ideas are percolating for Just Love’s future,” Smith says. “When we can get everyone in one room, show them want we’re working on and get their input and ideas, it creates the kind of synergy that has helped Just Love grow so rapidly, and will keep it expanding in communities all across the country.”
After the launch of two successful locations in Nashville and Brentwood, Tennessee, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.
A compelling food offering and highly curated coffees allow Just Love to stand out in the crowded, white-hot coffee franchise landscape
There is a big difference between being on-trend and trendy. In the coffee franchise world, “trendy” often translates to a focus on style more than substance. But consumers crave authenticity, and that’s why Just Love Coffee franchise owners are seeing their businesses grow.
“Just Love offers the opportunity to operate a business that satisfies the coffee purist, because it’s bean-centric,” explains David Sparks, Franchise Sales Manager. “And it’s a brand that has created a dynamic, all-day food offering, all within a physical space that’s warm and inviting.”
Coffee is first and foremost
Many coffee franchises in the market are built around specific offerings, often sugar-heavy drinks using the same bean blend — same taste, any location. That doesn’t remotely compare to the expertise that Just Love Coffee franchise owners can bring to the table.
“If someone wants a flavored latte, you can get that created in multiple ways at Just Love,” Sparks explains. “We have the different milks and add-in’s, so there are options. The coffee purist, or even someone who’s a more casual coffee drinker, is able to play and customize their beverage. They learn quickly that Just Love is serious about coffee, and that builds loyalty.”
Food program enhances visibility
At the same time, Just Love Coffee franchises stand out because of a unique food offering that’s far more than “grab and go” pastries and desserts, yet remains approachable for customers and affordable for owners.
“If you go into most chain coffee shops, you have very few food choices. You rarely ever find a breakfast menu, for instance. A Just Love Coffee franchise offers a diverse, fresh menu all day long, which draws in more business while also creating another revenue stream. And with the continued rise of third-party delivery services, being able to offer both food and coffee beverages means even more revenue for Just Love franchise owners.”
After the launch of two successful locations in Brentwood, Tennessee, and Nashville, one of the hottest cities in the nation, Just Love Coffee is primed for expansion in 2019. Led by an executive team with proven experience in growing franchise systems, Just Love Coffee & Eatery is an ideal investment for both new and experienced entrepreneurs who want to get in on the ground floor of the most exciting business opportunity in the $12 billion U.S. coffee shop industry.