Many people dream of owning their own business. There is nothing more rewarding than being a valued member of a community, and local coffee shops are often the cornerstone for local gatherings. If you want to be connected to your community and be your own boss, purchasing a coffee shop franchise from Just Love Coffee is an excellent choice.
However, as wonderful as owning and operating a well-loved coffee shop can be, there is more to building a community around the business than just opening the doors. So, what is it that makes a community-minded coffee shop flourish?
A Family-Friendly Atmosphere
One of the best ways to establish a positive reputation in the community and boost business is to craft a family-friendly coffee shop atmosphere. When your coffee shop is a comfortable space for children and adults, you establish a culture of warmth and support for the community. Locals are more likely to see the coffee shop as a place to gather and make memories. Once people in the area see your establishment in a positive light, they will start referring it to their friends and family, which will fuel business growth.
A History of Giving Back
Purchasing a specialty coffee house franchise means starting with an established culture. When you choose a franchise that is rooted in community support, locals will automatically view the business as a positive addition to their neighborhood.
Just Love Coffee got its start in community service. It started as an online service dedicated to providing financial support to those going through the adoption process. Adoption can be expensive, and the owners of Just Love Coffee wanted to join forces with those who operate from a place of love and support couples during this stressful time.
Such a heartwarming story provides a solid foundation for business. It makes customers feel good about spending their money at this location.
A Delicious Menu
Though coffee may be the key feature for a coffee house franchise, offering a full breakfast and lunch menu is a great way to grow the business. A menu with a lot of variety creates a welcoming atmosphere for customers. They will know there is something on the menu that everyone in their family will like, making them more likely to do business with you.
Customers who get the sense that your business cares about them individually are more likely to repeat their visits. Building strong one-on-one relationships with customers lays a great foundation for greater community involvement.
Positive Customer Interaction
A great story and delicious menu is not all there is to building a dynamic business. It is essential for franchise owners to get involved with their community outside of their business. The more often they get involved in community events, the more likely it is that people will remember their business and choose to spend their time and money there.
You can look for community events to take part in, such as town celebrations, fairs, or farmer’s markets. It is also possible to host a community-building event, which will both draw business to the coffee shop and establish a name for the business within the community.
Build More Awareness of Your Business
Yet getting involved in the community takes more than taking part in fairs and markets. The more hands-on you are in the community, the more everyone will get to know you and your business. Start by volunteering with local non-profit organizations like community kitchens or by taking part in park clean-up events. When you interact with the community in a positive way, your personal reputation will improve and awareness of your business will grow.
Establish Local Partnerships
Another excellent business-building practice is to establish partnerships with other local businesses. When working with other businesses on charitable events, your opportunities to network and build a customer base within the community increases. You will give back something positive to the community and gain a sense of pride about what you do.
It may even be helpful to set up referral programs between businesses. For example, if the coffee shop is near a local college campus, you could offer a discount to those referred to the shop by campus staff. Likewise, the coffee shop staff could refer customers to another business, such as a gift shop nearby. This builds a community of local businesses that support each other.
Get Involved in Charitable Giving
Many local charities rely on donations to keep offering their services to the community. Using your business as a platform to solicit donations is a great way to show your dedication to the betterment of the community. You can partner with local animal shelters and ask for donations of pet food and supplies, local food banks and ask for donations of non-perishable food items, or even with Toys For Tots around the holidays.
Inviting customers to take part in their community through your business is an excellent way to build a good reputation around the brand and encourage the public to get involved with their community. Another excellent way to encourage participation in the community is to choose a local charity and pledge to donate a portion of your business’s profits to their cause. You can then invite customers to purchase products from your shop to support that charity.
Sponsor a Local Team
Local schools often have sports teams or other groups that want to compete in regional or national competitions. These groups need sponsors to afford to participate and often solicit local businesses for sponsorships. Your coffee shop can get involved by sponsoring one of these teams, which goes a long way towards establishing a strong, positive reputation in the community.
Building a flourishing coffee franchise is more than just opening the doors and selling good coffee. You have to be tuned into what the locals want from your establishment and get hands-on with giving back to the community. Using the methods above, you can fuel your coffee shop’s growth and build strong relationships along the way.